{"id":82951,"date":"2024-11-08T03:26:46","date_gmt":"2024-11-07T23:56:46","guid":{"rendered":"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/"},"modified":"2024-11-08T03:26:46","modified_gmt":"2024-11-07T23:56:46","slug":"%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9","status":"publish","type":"post","link":"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/","title":{"rendered":"\u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f \u0648 \u067e\u0631\u0648\u0631\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f: 7 \u062a\u0627\u06a9\u062a\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0633\u0627\u0644 2025"},"content":{"rendered":"<p>Summarize this content to 300 words in Persian Lang <\/p>\n<div id=\"the-content\">\n<div id=\"key-takeaways\" class=\"block-key-takeaways\">\n<div class=\"wp-block-group border-cedar border rounded-lg p-12 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u062a\u063a\u06cc\u06cc\u0631 \u0648\u0636\u0639\u06cc\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%AE%D9%88%D8%B1%D8%A7%DA%A9%DB%8C_%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C\" >\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%B9%D9%86%D8%A7%D8%B5%D8%B1_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF\" >\u0639\u0646\u0627\u0635\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%87%D8%B1%D9%85_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF\" >\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%DA%86%D8%B1%D8%A7_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%85%D9%87%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0686\u0631\u0627 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%B1_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D9%87%D8%B2%DB%8C%D9%86%D9%87_%DA%A9%D8%B3%D8%A8\" >\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0633\u0628<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%AF%D9%87%D8%A7%D9%86_%D8%A8%D9%87_%D8%AF%D9%87%D8%A7%D9%86_%D9%85%D8%AB%D8%A8%D8%AA_WOM\" >\u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 \u0645\u062b\u0628\u062a (WOM)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%D8%B2_%D8%B7%D8%B1%DB%8C%D9%82_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%DA%A9%D9%86%DB%8C%D9%85\" >\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#1_%DB%8C%D8%A7%D8%AF_%D8%A8%DA%AF%DB%8C%D8%B1%DB%8C%D8%AF_%DA%A9%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D8%B4%D9%85%D8%A7_%DA%86%D9%87_%D9%85%DB%8C_%D8%AE%D9%88%D8%A7%D9%87%D9%86%D8%AF\" >1. \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#2_%D8%A8%D9%87_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AA%D9%88%D9%84%DB%8C%D8%AF_%D8%B4%D8%AF%D9%87_%D8%AA%D9%88%D8%B3%D8%B7_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1_UGC_%D8%AA%D9%88%D8%AC%D9%87_%DA%A9%D9%86%DB%8C%D8%AF\" >2. \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 (UGC) \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#3_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%B4%D8%AE%D8%B5%DB%8C_%D8%B3%D8%A7%D8%B2%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\" >3. \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#4_%D8%A7%D8%B2_%DA%AF%D9%86%D8%A7%D9%87%D8%A7%D9%86_%D8%A8%D8%B2%D8%B1%DA%AF_%D8%B1%D8%B3%D8%A7%D9%86%D9%87_%D9%87%D8%A7%DB%8C_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AF%D9%88%D8%B1%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\" >4. \u0627\u0632 \u06af\u0646\u0627\u0647\u0627\u0646 \u0628\u0632\u0631\u06af \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%DA%86%DA%AF%D9%88%D9%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%81%D8%B9%D9%84%DB%8C_%D8%B1%D8%A7_%D9%BE%D8%B1%D9%88%D8%B1%D8%B4_%D8%AF%D8%A7%D8%AF\" >\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0631\u0627 \u067e\u0631\u0648\u0631\u0634 \u062f\u0627\u062f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#5_%D8%A8%D9%87_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%D8%AA%D8%B1%DB%8C%D9%86_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D8%AF%D9%87%DB%8C%D8%AF\" >5. \u0628\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631\u06cc\u0646 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u062f\u0647\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#6_%D8%AA%DB%8C%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D9%82%D8%AF%D8%B1%D8%AA%D9%85%D9%86%D8%AF_%DA%A9%D9%86%DB%8C%D8%AF\" >6. \u062a\u06cc\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062e\u0648\u062f \u0631\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#7_%D8%A7%D8%B1%D8%A7%D8%A6%D9%87_%D8%AE%D8%AF%D9%85%D8%A7%D8%AA_%D8%A7%D8%B3%D8%AA%D8%AB%D9%86%D8%A7%DB%8C%DB%8C_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86\" >7. \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u06cc\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%86%D8%AD%D9%88%D9%87_%D8%A7%D9%86%D8%AF%D8%A7%D8%B2%D9%87_%DA%AF%DB%8C%D8%B1%DB%8C_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D8%B1%D9%86%D8%AF\" >\u0646\u062d\u0648\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0631\u0646\u062f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%86%D8%B1%D8%AE_%D9%85%D8%B4%D8%A7%D8%B1%DA%A9%D8%AA\" >\u0646\u0631\u062e \u0645\u0634\u0627\u0631\u06a9\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%AD%D8%AC%D9%85_%D9%88_%D8%A7%D8%AD%D8%B3%D8%A7%D8%B3_%D9%86%D8%A7%D9%85_%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C_%D8%B0%DA%A9%D8%B1_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA\" >\u062d\u062c\u0645 \u0648 \u0627\u062d\u0633\u0627\u0633 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0630\u06a9\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%B3%D9%87%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%B5%D8%AF%D8%A7\" >\u0633\u0647\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0635\u062f\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%A7%D9%85%D8%AA%DB%8C%D8%A7%D8%B2_%D8%AE%D8%A7%D9%84%D8%B5_%D9%BE%D8%B1%D9%88%D9%85%D9%88%D8%AA%D8%B1_NPS\" >\u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0627\u0644\u0635 \u067e\u0631\u0648\u0645\u0648\u062a\u0631 (NPS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\" >\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#3_%D9%85%D8%AB%D8%A7%D9%84_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%88_%D8%A2%D9%86%DA%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86%DB%8C%D8%AF_%D8%A7%D8%B2_%D8%A2%D9%86%D9%87%D8%A7_%D8%A8%DB%8C%D8%A7%D9%85%D9%88%D8%B2%DB%8C%D8%AF\" >3 \u0645\u062b\u0627\u0644 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f (\u0648 \u0622\u0646\u0686\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#1_%D9%88%D8%A7%D8%B1%D8%A8%DB%8C_%E2%80%8B%E2%80%8B%D9%BE%D8%A7%D8%B1%DA%A9%D8%B1_%D8%B1%D9%88%D8%B2_%D8%B1%D8%A7_%D9%86%D8%AC%D8%A7%D8%AA_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF\" >1. \u0648\u0627\u0631\u0628\u06cc \u200b\u200b\u067e\u0627\u0631\u06a9\u0631 \u0631\u0648\u0632 \u0631\u0627 \u0646\u062c\u0627\u062a \u0645\u06cc \u062f\u0647\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#2_%D8%A7%D8%B3%D8%AA%D8%A7%D8%B1%D8%A8%D8%A7%DA%A9%D8%B3_%DB%8C%DA%A9_%D8%A2%DB%8C%D8%AA%D9%85_%D9%85%D9%88%D8%B1%D8%AF_%D8%B9%D9%84%D8%A7%D9%82%D9%87_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D9%81%D8%B5%D9%84%DB%8C_%D8%B1%D8%A7_%D8%AF%D8%A7%D8%A6%D9%85%DB%8C_%D9%85%DB%8C_%DA%A9%D9%86%D8%AF\" >2. \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u06cc\u06a9 \u0622\u06cc\u062a\u0645 \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0641\u0635\u0644\u06cc \u0631\u0627 \u062f\u0627\u0626\u0645\u06cc \u0645\u06cc \u06a9\u0646\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#3_GoPro_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF\" >3. GoPro \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u0645\u06cc \u062f\u0647\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%AE%D9%88%D8%B1%D8%A7%DA%A9%DB%8C_%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C-2\" >\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F-2\" >\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%B9%D9%86%D8%A7%D8%B5%D8%B1_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF-2\" >\u0639\u0646\u0627\u0635\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%87%D8%B1%D9%85_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF-2\" >\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%DA%86%D8%B1%D8%A7_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%85%D9%87%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F-2\" >\u0686\u0631\u0627 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%B1_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D9%87%D8%B2%DB%8C%D9%86%D9%87_%DA%A9%D8%B3%D8%A8-2\" >\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0633\u0628<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%AF%D9%87%D8%A7%D9%86_%D8%A8%D9%87_%D8%AF%D9%87%D8%A7%D9%86_%D9%85%D8%AB%D8%A8%D8%AA_WOM-2\" >\u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 \u0645\u062b\u0628\u062a (WOM)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%D8%B2_%D8%B7%D8%B1%DB%8C%D9%82_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%DA%A9%D9%86%DB%8C%D9%85-2\" >\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#1_%DB%8C%D8%A7%D8%AF_%D8%A8%DA%AF%DB%8C%D8%B1%DB%8C%D8%AF_%DA%A9%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D8%B4%D9%85%D8%A7_%DA%86%D9%87_%D9%85%DB%8C_%D8%AE%D9%88%D8%A7%D9%87%D9%86%D8%AF-2\" >1. \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#2_%D8%A8%D9%87_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AA%D9%88%D9%84%DB%8C%D8%AF_%D8%B4%D8%AF%D9%87_%D8%AA%D9%88%D8%B3%D8%B7_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1_UGC_%D8%AA%D9%88%D8%AC%D9%87_%DA%A9%D9%86%DB%8C%D8%AF-2\" >2. \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 (UGC) \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#3_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%B4%D8%AE%D8%B5%DB%8C_%D8%B3%D8%A7%D8%B2%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF-2\" >3. \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#4_%D8%A7%D8%B2_%DA%AF%D9%86%D8%A7%D9%87%D8%A7%D9%86_%D8%A8%D8%B2%D8%B1%DA%AF_%D8%B1%D8%B3%D8%A7%D9%86%D9%87_%D9%87%D8%A7%DB%8C_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AF%D9%88%D8%B1%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF-2\" >4. \u0627\u0632 \u06af\u0646\u0627\u0647\u0627\u0646 \u0628\u0632\u0631\u06af \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%DA%86%DA%AF%D9%88%D9%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%81%D8%B9%D9%84%DB%8C_%D8%B1%D8%A7_%D9%BE%D8%B1%D9%88%D8%B1%D8%B4_%D8%AF%D8%A7%D8%AF-2\" >\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0631\u0627 \u067e\u0631\u0648\u0631\u0634 \u062f\u0627\u062f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#5_%D8%A8%D9%87_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%D8%AA%D8%B1%DB%8C%D9%86_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D8%AF%D9%87%DB%8C%D8%AF-2\" >5. \u0628\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631\u06cc\u0646 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u062f\u0647\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#6_%D8%AA%DB%8C%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D9%82%D8%AF%D8%B1%D8%AA%D9%85%D9%86%D8%AF_%DA%A9%D9%86%DB%8C%D8%AF-2\" >6. \u062a\u06cc\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062e\u0648\u062f \u0631\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#7_%D8%A7%D8%B1%D8%A7%D8%A6%D9%87_%D8%AE%D8%AF%D9%85%D8%A7%D8%AA_%D8%A7%D8%B3%D8%AA%D8%AB%D9%86%D8%A7%DB%8C%DB%8C_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86-2\" >7. \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u06cc\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%86%D8%AD%D9%88%D9%87_%D8%A7%D9%86%D8%AF%D8%A7%D8%B2%D9%87_%DA%AF%DB%8C%D8%B1%DB%8C_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D8%B1%D9%86%D8%AF-2\" >\u0646\u062d\u0648\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0631\u0646\u062f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D9%86%D8%B1%D8%AE_%D9%85%D8%B4%D8%A7%D8%B1%DA%A9%D8%AA-2\" >\u0646\u0631\u062e \u0645\u0634\u0627\u0631\u06a9\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%AD%D8%AC%D9%85_%D9%88_%D8%A7%D8%AD%D8%B3%D8%A7%D8%B3_%D9%86%D8%A7%D9%85_%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C_%D8%B0%DA%A9%D8%B1_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA-2\" >\u062d\u062c\u0645 \u0648 \u0627\u062d\u0633\u0627\u0633 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0630\u06a9\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%B3%D9%87%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%B5%D8%AF%D8%A7-2\" >\u0633\u0647\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0635\u062f\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%A7%D9%85%D8%AA%DB%8C%D8%A7%D8%B2_%D8%AE%D8%A7%D9%84%D8%B5_%D9%BE%D8%B1%D9%88%D9%85%D9%88%D8%AA%D8%B1_NPS-2\" >\u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0627\u0644\u0635 \u067e\u0631\u0648\u0645\u0648\u062a\u0631 (NPS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C-2\" >\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#3_%D9%85%D8%AB%D8%A7%D9%84_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%88_%D8%A2%D9%86%DA%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86%DB%8C%D8%AF_%D8%A7%D8%B2_%D8%A2%D9%86%D9%87%D8%A7_%D8%A8%DB%8C%D8%A7%D9%85%D9%88%D8%B2%DB%8C%D8%AF-2\" >3 \u0645\u062b\u0627\u0644 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f (\u0648 \u0622\u0646\u0686\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#1_%D9%88%D8%A7%D8%B1%D8%A8%DB%8C_%E2%80%8B%E2%80%8B%D9%BE%D8%A7%D8%B1%DA%A9%D8%B1_%D8%B1%D9%88%D8%B2_%D8%B1%D8%A7_%D9%86%D8%AC%D8%A7%D8%AA_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF-2\" >1. \u0648\u0627\u0631\u0628\u06cc \u200b\u200b\u067e\u0627\u0631\u06a9\u0631 \u0631\u0648\u0632 \u0631\u0627 \u0646\u062c\u0627\u062a \u0645\u06cc \u062f\u0647\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#2_%D8%A7%D8%B3%D8%AA%D8%A7%D8%B1%D8%A8%D8%A7%DA%A9%D8%B3_%DB%8C%DA%A9_%D8%A2%DB%8C%D8%AA%D9%85_%D9%85%D9%88%D8%B1%D8%AF_%D8%B9%D9%84%D8%A7%D9%82%D9%87_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D9%81%D8%B5%D9%84%DB%8C_%D8%B1%D8%A7_%D8%AF%D8%A7%D8%A6%D9%85%DB%8C_%D9%85%DB%8C_%DA%A9%D9%86%D8%AF-2\" >2. \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u06cc\u06a9 \u0622\u06cc\u062a\u0645 \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0641\u0635\u0644\u06cc \u0631\u0627 \u062f\u0627\u0626\u0645\u06cc \u0645\u06cc \u06a9\u0646\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/nabfollower.com\/blog\/%d9%86%d8%ad%d9%88%d9%87-%d8%a7%db%8c%d8%ac%d8%a7%d8%af-%d9%88-%d9%be%d8%b1%d9%88%d8%b1%d8%b4-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%a8%d8%b1%d9%86%d8%af-7-%d8%aa%d8%a7%da%a9\/#3_GoPro_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF-2\" >3. GoPro \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u0645\u06cc \u062f\u0647\u062f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading !mt-0 has-lake-color has-text-color has-link-color wp-elements-bca539d26942915c0f06ba214e11a547\"><span class=\"ez-toc-section\" id=\"%D8%AE%D9%88%D8%B1%D8%A7%DA%A9%DB%8C_%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C\"><\/span>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol class=\"wp-block-list\">\n<li>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0632 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062e\u0627\u0635 \u0631\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062d\u062a\u06cc \u062f\u0631 \u0635\u0648\u0631\u062a \u0648\u062c\u0648\u062f \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646. <\/li>\n<li>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062c\u0630\u0628 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li>\u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0627\u0645\u0644 \u062f\u0631\u06a9 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631\u060c \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633\u060c \u067e\u0627\u062f\u0627\u0634 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u06a9\u0631\u0627\u0631\u06cc \u0648 \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0641\u0648\u0642 \u0627\u0644\u0639\u0627\u062f\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u0627\u06a9\u062a\u06cc\u06a9\u200c\u0647\u0627 \u0631\u0648\u0627\u0628\u0637 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u06cc\u0646 \u0633\u0633 \u0645\u062e\u0641\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0627\u0631\u0647\u0627 \u0648 \u0628\u0627\u0631\u0647\u0627 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0645\u06cc \u062e\u0631\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0632 \u067e\u0634\u062a \u0628\u0627\u0645 \u0647\u0627 \u0641\u0631\u06cc\u0627\u062f \u0645\u06cc \u0632\u0646\u0646\u062f \u06a9\u0647 \u0686\u0642\u062f\u0631 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u0628\u06cc\u0627\u06cc\u06cc\u062f \u0628\u0627 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u0633\u0627\u062f\u0647 \u0627\u0632 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645. \u0633\u067e\u0633 \u0628\u0647 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc \u0628\u062e\u0634\u062f\u060c \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span><span id=\"What_is_brand_loyalty\">\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0648 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u062e\u0635 \u0631\u0627 \u0628\u0647 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631 \u0627\u0632 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062e\u0627\u0635 \u0633\u0648\u0642 \u0645\u06cc \u062f\u0647\u062f. \u0622\u0646\u0647\u0627 \u062d\u062a\u06cc \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0627\u0645\u06cc\u0646 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0631\u0632\u0627\u0646 \u062a\u0631 \u06cc\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u0647 \u0622\u0646 \u0628\u0631\u0646\u062f \u0645\u06cc \u0686\u0633\u0628\u0646\u062f.<\/p>\n<p>\u062e\u0637 \u062a\u0648\u0644\u06cc\u062f \u062e\u0627\u0631\u062c \u0627\u0632 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u067e\u0644 \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0622\u062e\u0631\u06cc\u0646 \u0622\u06cc\u0641\u0648\u0646 \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u0635\u0628\u062d\u06cc \u06a9\u0647 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0627\u0633\u062a\u061f \u0627\u06cc\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0639\u0645\u0644 \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%B9%D9%86%D8%A7%D8%B5%D8%B1_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF\"><\/span><a id=\"post-497936-_xw59lirwsqzn\"\/>\u0639\u0646\u0627\u0635\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0641\u0647\u0648\u0645 &#8220;\u0631\u0627\u0628\u0637\u0647&#8221; \u0628\u06cc\u0646 \u06cc\u06a9 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0648 \u06cc\u06a9 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u06a9\u0645\u06cc \u0627\u062b\u06cc\u0631\u06cc \u0627\u0633\u062a. \u0628\u0644\u0648\u06a9 \u0647\u0627\u06cc \u0633\u0627\u0632\u0646\u062f\u0647 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0633\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0637\u0631\u0627\u0641 \u0628\u067e\u06cc\u0686\u06cc\u062f (\u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f).<\/p>\n<p>\u0645\u062d\u0642\u0642\u06cc\u0646 <a href=\"https:\/\/scholar.google.ca\/scholar_url?url=https:\/\/citeseerx.ist.psu.edu\/document%3Frepid%3Drep1%26type%3Dpdf%26doi%3Dd47295fee3ce90e4cf15874059a01dff29ff980f&amp;hl=en&amp;sa=X&amp;ei=vnAcZ5v5LPuW6rQPmoLtgA8&amp;scisig=AFWwaeajETAKvzkXTRE4NEOvHuXK&amp;oi=scholarr\" rel=\"nofollow noopener\" target=\"_blank\">\u0644\u0637\u06cc\u0641 \u0648 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u06cc\u06a9 \u0686\u0627\u0631\u0686\u0648\u0628 \u0645\u0641\u0647\u0648\u0645\u06cc \u0633\u0627\u062f\u0647 \u0628\u0631\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0686\u0647\u0627\u0631 \u0639\u0646\u0635\u0631:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u0622\u0634\u0646\u0627\u06cc\u06cc.<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0645\u0631\u062f\u0645 \u0627\u0632 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0634\u0645\u0627 (\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f).<\/li>\n<li><strong>\u0631\u0636\u0627\u06cc\u062a.<\/strong> \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0645\u062b\u0628\u062a \u0627\u0648\u0644\u06cc\u0647 \u0628\u0627 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627.<\/li>\n<li><strong>\u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/strong> \u062a\u062c\u0627\u0631\u0628 \u0645\u062b\u0628\u062a \u0628\u0644\u0646\u062f \u0645\u062f\u062a \u0645\u0634\u062a\u0631\u06cc \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<li><strong>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0646\u06af\u0631\u0634\u06cc<\/strong> \u0642\u0635\u062f \u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f \u0648 \u062a\u0648\u0635\u06cc\u0647 \u0628\u0631\u0646\u062f \u0628\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 (\u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062d\u0645\u0627\u06cc\u062a \u0646\u06cc\u0632 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%87%D8%B1%D9%85_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF\"><\/span>\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u062f\u0647\u0647 1990 \u062a\u0648\u0633\u0637 \u062f\u06cc\u0648\u06cc\u062f \u0622\u06a9\u0631 \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0641\u062a. <a href=\"https:\/\/haas.berkeley.edu\/faculty\/david-a-aaker\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0627\u0632 \u0627\u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 &#8220;\u067e\u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0645\u062f\u0631\u0646&#8221; \u06cc\u0627\u062f \u0645\u06cc \u0634\u0648\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0686\u06af\u0648\u0646\u0647 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0646\u06cc\u0632 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0647 \u0633\u0645\u062a \u0648\u0641\u0627\u062f\u0627\u0631 \u0634\u062f\u0646 \u0628\u0647 \u0628\u0631\u0646\u062f \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0647\u0631\u0645 \u067e\u0646\u062c \u0645\u0631\u062d\u0644\u0647 \u062f\u0627\u0631\u062f:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u0633\u0648\u06cc\u06cc\u0686\u0631\u0647\u0627.<\/strong> \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0647 \u0627\u0646\u062f \u0627\u0645\u0627 \u0628\u0647 \u0647\u0645\u0627\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0631\u0642\u06cc\u0628 \u0631\u0627 \u062f\u0641\u0639\u0647 \u0628\u0639\u062f \u0628\u062e\u0631\u0646\u062f.<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u0639\u0645\u0648\u0644\u06cc<\/strong> \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0631\u0648\u06cc \u0639\u0627\u062f\u062a \u0645\u06cc\u200c\u062e\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u06af\u0631 \u0627\u0631\u0632\u0627\u0646\u200c\u062a\u0631 \u06cc\u0627 \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u062f\u06cc\u06af\u0631\u06cc \u0633\u0648\u0642 \u062f\u0627\u062f\u0647 \u0634\u0648\u0646\u062f.<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0631\u0627\u0636\u06cc \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062a\u0639\u0648\u06cc\u0636. <\/strong>\u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f \u0627\u0645\u0627 \u062f\u0631 \u062f\u0631\u062c\u0647 \u0627\u0648\u0644 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u067e\u0627\u06cc\u0628\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u0632\u06cc\u0631\u0627 \u0645\u0648\u0627\u0646\u0639\u06cc \u0628\u0631\u0627\u06cc \u062c\u0627\u0628\u062c\u0627\u06cc\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f (\u0645\u0627\u0646\u0646\u062f \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u06cc\u0627 \u067e\u0644\u062a \u0641\u0631\u0645 \u062c\u062f\u06cc\u062f\u060c \u06cc\u0627 \u0645\u062c\u0628\u0648\u0631 \u0628\u0647 \u062e\u0631\u06cc\u062f \u0633\u06cc\u0645 \u06cc\u0627 \u0644\u0648\u0627\u0632\u0645 \u062c\u0627\u0646\u0628\u06cc \u062c\u062f\u06cc\u062f).<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f. <\/strong>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u062d\u0633\u0627\u0633\u06cc \u0645\u06cc \u0634\u0648\u062f \u0648 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0628\u0647 \u062f\u0644\u0627\u06cc\u0644\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0642\u0627\u062f\u0631 \u0628\u0647 \u0628\u06cc\u0627\u0646 \u0648\u0627\u0636\u062d \u0646\u0628\u0627\u0634\u062f (#vibes) \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u062a\u0639\u0647\u062f <\/strong>\u0627\u06cc\u0646\u0647\u0627 \u0627\u0641\u0631\u0627\u062f\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0644\u062d\u0638\u0647 \u0639\u0631\u0636\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0622\u0646 \u0635\u0641 \u0645\u06cc \u06a9\u0634\u0646\u062f \u2013 \u0622\u0646\u0647\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u0632 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u0622\u0646 \u0646\u0645\u06cc \u062a\u0631\u0633\u0646\u062f. \u0622\u0646\u0647\u0627 \u0628\u0647 \u062a\u0648 \u0648 \u062a\u0646\u0647\u0627 \u062a\u0648 \u0686\u0634\u0645 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-498002\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-310x209.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-768x518.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1.png.webp 850w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"418\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png\" alt=\"\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0632 \u0639\u062f\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0645\u062a\u0639\u0647\u062f\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-310x209.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-768x518.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1.png 850w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: Aaker, DA (1991) \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u0632\u0634 \u0648\u06cc\u0698\u0647 \u0628\u0631\u0646\u062f. \u0645\u0637\u0628\u0648\u0639\u0627\u062a \u0622\u0632\u0627\u062f\u060c \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9.<\/em><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%85%D9%87%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span><span id=\"Why_is_brand_loyalty_important\">\u0686\u0631\u0627 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0648\u0627\u0636\u062d \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u0631\u062f\u0645 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062c\u0627\u06cc \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u0646\u062f. \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0622\u0646\u0647\u0627 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u0627\u0631\u0647\u0627 \u0648 \u0628\u0627\u0631\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f. \u0627\u0645\u0627 \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u062f\u0631\u0622\u0645\u062f \u0633\u0627\u062f\u0647 \u062d\u0627\u0635\u0644 \u0627\u0632 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0647\u0631 \u062e\u0631\u06cc\u062f \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u062f\u0644\u06cc\u0644 \u0622\u0646 \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%B1_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D9%87%D8%B2%DB%8C%D9%86%D9%87_%DA%A9%D8%B3%D8%A8\"><\/span><a id=\"post-497936-_te0mx3qqczt4\"\/>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0633\u0628<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc\u062f \u0633\u062e\u062a \u062a\u0631 (\u0648 \u06af\u0631\u0627\u0646 \u062a\u0631) \u0627\u0632 \u0641\u0631\u0648\u0634 \u0628\u0647 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062e\u0648\u062f \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f. \u0647\u0631\u0686\u0647 \u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0627 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0628\u0647\u062a\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0639\u0644\u0627\u0648\u0647\u060c \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u062c\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u06af\u0627\u0647\u06cc CPM\u060c \u0627\u0647\u062f\u0627\u0641 \u062a\u0628\u062f\u06cc\u0644 \u062e\u0627\u0635 (\u0641\u0631\u0648\u0634 \u0645\u062c\u062f\u062f\u061f \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0645\u062c\u062f\u062f\u061f) \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<\/p>\n<p>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0645\u0627\u062f\u0627\u0645 \u0627\u0644\u0639\u0645\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0628\u0647 \u0646\u0648\u0628\u0647 \u062e\u0648\u062f\u060c \u0645\u0628\u0644\u063a\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%AF%D9%87%D8%A7%D9%86_%D8%A8%D9%87_%D8%AF%D9%87%D8%A7%D9%86_%D9%85%D8%AB%D8%A8%D8%AA_WOM\"><\/span><a id=\"post-497936-_owri4iqbm3pl\"\/>\u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 \u0645\u062b\u0628\u062a (WOM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u062e\u0631\u06cc\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f. \u0622\u0646\u0647\u0627 \u0639\u0634\u0642 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0627 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc \u06af\u0630\u0627\u0631\u0646\u062f. \u0622\u0646\u0647\u0627 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u062b\u0628\u062a \u06a9\u062a\u0628\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0644\u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0631\u0632\u0634 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0639\u0638\u06cc\u0645\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f.<\/p>\n<p>\u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 \u0627\u0633\u062a <a href=\"https:\/\/www.statista.com\/statistics\/1371122\/main-channels-of-new-brand-discovery-usa\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0631\u0627\u06cc\u062c \u062a\u0631\u06cc\u0646 \u0645\u0646\u0628\u0639 \u06a9\u0634\u0641 \u0628\u0631\u0646\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062f\u0631 \u0627\u06cc\u0627\u0644\u0627\u062a \u0645\u062a\u062d\u062f\u0647 \u0627\u0633\u062a. \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 (\u0646\u0633\u062e\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 WOM) \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u062a\u0648\u062c\u0647 \u0628\u0647 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497997\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2.png.webp 641w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"415\" alt=\"\u0646\u0645\u0648\u062f\u0627\u0631\u06cc \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u067e\u0633\u062a \u0647\u0627\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 \u062d\u062f\u0627\u0642\u0644 \u06cc\u06a9 \u0628\u0627\u0631 \u062f\u0631 12 \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647 \u062f\u0631 82 \u062f\u0631\u0635\u062f \u0627\u0641\u0631\u0627\u062f \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0631\u0627 \u062a\u062d\u0631\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2.png 641w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"415\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png\" alt=\"\u0646\u0645\u0648\u062f\u0627\u0631\u06cc \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u067e\u0633\u062a \u0647\u0627\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 \u062d\u062f\u0627\u0642\u0644 \u06cc\u06a9 \u0628\u0627\u0631 \u062f\u0631 12 \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647 \u062f\u0631 82 \u062f\u0631\u0635\u062f \u0627\u0641\u0631\u0627\u062f \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0631\u0627 \u062a\u062d\u0631\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2.png 641w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Social Media Consumer Report<\/em><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%D8%B2_%D8%B7%D8%B1%DB%8C%D9%82_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%DA%A9%D9%86%DB%8C%D9%85\"><\/span><span id=\"How_to_build_brand_loyalty_through_digital_marketing\">\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0646\u0646\u062f \u0628\u0627 \u0622\u0646 \u0628\u0631\u0646\u062f \u0631\u0627\u0628\u0637\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0645\u06cc \u0634\u0648\u0646\u062f \u0648 \u0628\u0647 \u0622\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0645\u06cc \u0634\u0648\u0646\u062f. \u0627\u0644\u0628\u062a\u0647\u060c \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u06cc \u062f\u0627\u0646\u0646\u062f\u060c \u0627\u06cc\u062c\u0627\u062f \u0631\u0627\u0628\u0637\u0647 \u062c\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u06cc \u062f\u0631\u062e\u0634\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%DB%8C%D8%A7%D8%AF_%D8%A8%DA%AF%DB%8C%D8%B1%DB%8C%D8%AF_%DA%A9%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D8%B4%D9%85%D8%A7_%DA%86%D9%87_%D9%85%DB%8C_%D8%AE%D9%88%D8%A7%D9%87%D9%86%D8%AF\"><\/span><a id=\"post-497936-_r4uvhb28e9st\"\/>1. \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0631\u0648\u0627\u0628\u0637 \u0645\u0639\u062a\u0628\u0631 \u0628\u0627 \u0628\u0631\u0646\u062f \u06a9\u0647 \u0627\u0633\u0627\u0633 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0631\u0627 \u062a\u0634\u06a9\u06cc\u0644 \u0645\u06cc \u062f\u0647\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f.<\/p>\n<p>\u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/www.hootsuite.com\/platform\/analytics\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Analytics \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u062f\u0631\u06a9 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u062c\u0632\u0626\u06cc\u0627\u062a \u0627\u0648\u0644\u06cc\u0647 \u062c\u0645\u0639\u06cc\u062a\u06cc \u0622\u0646\u0647\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0634\u0645\u0627 \u062f\u0631\u06a9 \u0648\u0627\u0636\u062d\u06cc \u0627\u0632 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%D8%A8%D9%87_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AA%D9%88%D9%84%DB%8C%D8%AF_%D8%B4%D8%AF%D9%87_%D8%AA%D9%88%D8%B3%D8%B7_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1_UGC_%D8%AA%D9%88%D8%AC%D9%87_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>2. \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 (UGC) \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u062e\u06cc\u0631 <a href=\"https:\/\/www.wecmelive.com\/open-access\/the-effect-of-new-social-media-performance-on-the-evolution-of-brand-loyalty-approach-in-the-digital-age.pdf\" rel=\"nofollow noopener\" target=\"_blank\">\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u062f\u0631 Archives of Humanities &#038; Sciences Research \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 UGC &#8220;\u06cc\u06a9 \u0639\u0627\u0645\u0644 \u0645\u0647\u0645 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0628\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a.&#8221;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DBZawtDAkgb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>\u0648\u0642\u062a\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0648 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc \u06af\u0630\u0627\u0631\u06cc\u062f\u060c \u0627\u062d\u0633\u0627\u0633 \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u06cc \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0641\u0627\u0644\u0648\u0648\u0631\u0647\u0627 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0645\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc \u0645\u062d\u062a\u0648\u0627 \u0627\u0632 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u0627\u0631\u0632\u0634 \u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06cc\u06a9 \u0644\u0646\u0632 \u0634\u062e\u0635\u06cc \u062a\u0631 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f. \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0622\u0646 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0628\u0631\u0627\u06cc \u0634\u06a9\u0644\u200c\u062f\u0647\u06cc \u0631\u0648\u0627\u0628\u0637 \u0645\u062a\u0639\u0647\u062f \u062e\u0631\u06cc\u062f\u0627\u0631 \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%B4%D8%AE%D8%B5%DB%8C_%D8%B3%D8%A7%D8%B2%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>3. \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0645\u0627\u0646 \u062a\u062d\u0642\u06cc\u0642 \u0622\u06a9\u0627\u062f\u0645\u06cc\u06a9 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06cc\u06a9 \u00ab\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u00bb \u0627\u0633\u062a. \u0628\u0631\u062e\u06cc \u0627\u0632 \u0631\u0648\u0634 \u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632 <a href=\"https:\/\/blog.hootsuite.com\/facebook-targeting\/\" rel=\"nofollow noopener\" target=\"_blank\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0641\u0627\u0631\u0634\u06cc \u0634\u062f\u0647<\/p>\n<p>\u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc &#8211; \u06cc\u0627 \u0644\u06cc\u0633\u062a \u0647\u0627\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u0631 \u062a\u0644\u0627\u0634 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0634\u0645\u0627 &#8211; \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0645\u0631\u062a\u0628\u0637 \u062a\u0631\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0628\u0627\u0644\u0642\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Social Advertising \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u0632 \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062e\u0648\u062f\u060c \u0647\u0645\u0647 \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0645\u0627\u0646\u0646\u062f OwlyWriter AI \u0646\u06cc\u0632 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0646\u0633\u062e\u0647 \u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. \u0641\u0642\u0637 \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u062c\u0627\u062f \u0631\u0627\u0628\u0637\u0647 \u0645\u0633\u062a\u0644\u0632\u0645 \u06cc\u06a9 \u062a\u0645\u0627\u0633 \u0627\u0646\u0633\u0627\u0646\u06cc \u0627\u0633\u062a\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0628\u0627 \u062f\u0633\u062a\u06cc\u0627\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0631\u0627 \u0645\u0631\u0648\u0631 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0627 \u0635\u062f\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0647\u0645\u0627\u0647\u0646\u06af \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%D8%A7%D8%B2_%DA%AF%D9%86%D8%A7%D9%87%D8%A7%D9%86_%D8%A8%D8%B2%D8%B1%DA%AF_%D8%B1%D8%B3%D8%A7%D9%86%D9%87_%D9%87%D8%A7%DB%8C_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AF%D9%88%D8%B1%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>4. \u0627\u0632 \u06af\u0646\u0627\u0647\u0627\u0646 \u0628\u0632\u0631\u06af \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0633\u062a\u0644\u0632\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. \u0628\u0644\u0647\u060c \u0634\u0645\u0627 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0647\u0633\u062a\u06cc\u062f \u0648 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u067e\u0633\u062a \u06a9\u0646\u06cc\u062f. \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0686\u06cc\u0632\u06cc \u0646\u06cc\u0633\u062a \u06a9\u0647 \u0628\u0627\u0639\u062b \u0627\u06cc\u062c\u0627\u062f \u0631\u0648\u0627\u0628\u0637 \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u06cc \u0634\u0648\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0627\u0631\u0633\u0627\u0644 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u0628\u0631\u0627\u06cc \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0641\u0627\u0644\u0648\u0648\u0631 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u06cc\u06a9 \u0645\u0634\u06a9\u0644 \u0628\u0632\u0631\u06af\u062a\u0631 \u0627\u0631\u0633\u0627\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc \u063a\u06cc\u0631 \u0645\u0639\u062a\u0628\u0631 \u0627\u0633\u062a. \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647 \u0627\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u0634\u062e\u0635\u06cc \u06a9\u0646\u0646\u062f. \u0622\u0646\u0647\u0627 \u0646\u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0627\u062d\u0633\u0627\u0633 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0631\u0627 \u062f\u0631 \u062e\u0648\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f\u060c \u0627\u06af\u0631 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u062f\u06cc\u0647\u06cc \u0645\u06cc \u062f\u0627\u0646\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0642\u06cc\u0647 \u06af\u0646\u0627\u0647\u0627\u0646 \u0628\u0631\u0646\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0647\u0646\u06af\u0627\u0645 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0632 \u0622\u0646\u0647\u0627 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f:<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497992\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-310x203.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-768x502.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3.png.webp 824w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"406\" alt=\"\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u06a9\u0627\u0631 \u0645\u06cc \u0627\u0646\u062f\u0627\u0632\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0637\u0639\u0645\u0647 \u06a9\u0644\u06cc\u06a9 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-310x203.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-768x502.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3.png 824w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"406\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png\" alt=\"\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u06a9\u0627\u0631 \u0645\u06cc \u0627\u0646\u062f\u0627\u0632\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0637\u0639\u0645\u0647 \u06a9\u0644\u06cc\u06a9 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-310x203.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-768x502.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3.png 824w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/www.hootsuite.com\/research\/consumer-report\" rel=\"nofollow noopener\" target=\"_blank\">\u06af\u0632\u0627\u0631\u0634 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631<\/em><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%DA%86%DA%AF%D9%88%D9%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%81%D8%B9%D9%84%DB%8C_%D8%B1%D8%A7_%D9%BE%D8%B1%D9%88%D8%B1%D8%B4_%D8%AF%D8%A7%D8%AF\"><\/span><span id=\"How_to_nurture_the_loyalty_of_existing_customers\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0631\u0627 \u067e\u0631\u0648\u0631\u0634 \u062f\u0627\u062f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%D8%A8%D9%87_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%D8%AA%D8%B1%DB%8C%D9%86_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D8%AF%D9%87%DB%8C%D8%AF\"><\/span><a id=\"post-497936-_yxs7iv9mo0vp\"\/>5. \u0628\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631\u06cc\u0646 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u062f\u0647\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0648\u0642\u062a\u06cc \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u0631\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u0646\u062f\u060c \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062a\u0645\u0627\u0645 \u0646\u0645\u06cc \u0634\u0648\u062f. \u0627\u0645\u0627 \u0628\u0627\u06cc\u062f \u0631\u0648\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0648\u0641\u0627\u062f\u0627\u0631\u0627\u0646 \u0628\u0631\u0646\u062f \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f.<\/p>\n<p>\u0622\u0646\u0647\u0627 \u0642\u0628\u0644\u0627\u064b \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0631\u0632\u0634 \u0645\u062d\u0635\u0648\u0644 \u0648 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0645\u062a\u0642\u0627\u0639\u062f \u0634\u062f\u0647 \u0627\u0646\u062f \u0648 \u0634\u062e\u0635\u0627\u064b \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f. \u0628\u0647 \u062c\u0627\u06cc \u0628\u0631\u062c\u0633\u062a\u0647 \u06a9\u0631\u062f\u0646 \u0627\u0631\u0632\u0634 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627 \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u062e\u0648\u062f\u060c \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc \u0631\u0627\u0628\u0637\u0647 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0627\u06cc \u067e\u0627\u062f\u0627\u0634 \u0627\u0633\u062a \u06a9\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u0634\u062e\u06cc\u0635 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u0627\u06cc \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u0645\u0627\u0646\u0646\u062f Starbucks Stars \u06cc\u0627 \u0645\u0627\u06cc\u0644 \u0647\u0627\u06cc \u062e\u0637\u0648\u0637 \u0647\u0648\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f. \u0627\u0645\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u06cc\u0646 \u0641\u0631\u0635\u062a \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0627 \u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u062d\u0627\u0645\u06cc\u0627\u0646 \u062e\u0648\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0641\u0631\u062f\u06cc \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u0645\u0627 \u0635\u062d\u0628\u062a \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/www.hootsuite.com\/platform\/listening\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Social Listening \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0622\u0646\u0647\u0627 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0647\u0645 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0631\u0627\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631 \u0628\u0627\u0634\u06cc\u062f. \u062a\u0646\u0647\u0627 \u0628\u0627 \u0686\u0646\u062f \u06a9\u0644\u06cc\u06a9\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0628\u0631\u062a\u0631 \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644\u060c \u062f\u0633\u062a\u0631\u0633\u06cc \u0648 \u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0622\u0646\u0647\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0627 \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0628\u06cc\u0627\u0628\u06cc\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646\u200c\u0647\u0627\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u06cc\u0627 \u0645\u0634\u0627\u0631\u06a9\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0628\u0627 \u0633\u0641\u06cc\u0631\u0627\u0646 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0645\u0637\u0631\u062d \u0645\u0648\u062c\u0648\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%D8%AA%DB%8C%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D9%82%D8%AF%D8%B1%D8%AA%D9%85%D9%86%D8%AF_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>6. \u062a\u06cc\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062e\u0648\u062f \u0631\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0686\u0646\u062f \u0628\u0627\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u067e\u0633\u062a \u0627\u0632 \u06a9\u0644\u0645\u0647 &#8220;\u0631\u0648\u0627\u0628\u0637&#8221; \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u0631\u062f\u061f \u0631\u0627\u0633\u062a\u0634 \u0631\u0627 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f\u060c \u062d\u0633\u0627\u0628\u0645\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0647 \u0627\u06cc\u0645. \u0627\u0645\u0627 \u062f\u0644\u06cc\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0645\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0627\u06cc\u0646 \u0646\u0642\u0637\u0647 \u0631\u0627 \u0686\u06a9\u0634 \u0645\u06cc \u06a9\u0646\u06cc\u0645. \u0631\u0648\u0627\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u067e\u0627\u06cc\u0647 \u0648 \u0627\u0633\u0627\u0633 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06cc\u06a9 \u0631\u0627\u0628\u0637\u0647 \u062a\u06cc\u0631\u0647 \u0645\u06cc \u0634\u0648\u062f\u060c \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u067e\u0646\u062c\u0631\u0647 \u0628\u06cc\u0631\u0648\u0646 \u0628\u0631\u0648\u062f.<\/p>\n<p>\u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u062d\u0627\u0641\u0638\u0627\u0646 \u0627\u06cc\u0646 \u0631\u0648\u0627\u0628\u0637 \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0641\u0639\u0627\u0644\u0627\u0646\u0647 \u0628\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u062f\u0631\u06af\u06cc\u0631 \u0634\u0648\u0646\u062f &#8211; \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0635\u062f\u0627\u06cc \u0627\u0646\u062a\u0642\u0627\u062f\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u062d\u0641\u0638 \u0645\u06cc \u06a9\u0646\u0646\u062f &#8211; \u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u0634\u0641\u0627\u0641\u06cc\u062a <a href=\"https:\/\/blog.hootsuite.com\/social-media-guidelines\/\" rel=\"nofollow noopener\" target=\"_blank\">\u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0633\u0628\u06a9 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc.<\/p>\n<p>\u0647\u0646\u06af\u0627\u0645 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u062d\u062c\u0645 \u06a9\u0627\u0631\u06cc \u062a\u06cc\u0645 \u062e\u0648\u062f\u060c \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644 \u0648 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0632\u0645\u0627\u0646 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f: 53 \u062f\u0631\u0635\u062f \u0627\u0632 \u0645\u0631\u062f\u0645 \u0645\u06cc \u06af\u0648\u06cc\u0646\u062f \u06a9\u0647 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0648 \u0646\u0638\u0631\u0627\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0645\u0648\u0642\u0639 \u062c\u0630\u0627\u0628 \u062a\u0631\u06cc\u0646 \u062c\u0646\u0628\u0647 \u062d\u0636\u0648\u0631 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Inbox \u0628\u0647 \u062a\u06cc\u0645 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0632 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a\u06cc \u0645\u0637\u0644\u0639 \u0628\u0627\u0634\u062f \u062a\u0627 \u0647\u06cc\u0686\u200c\u06a9\u0633 \u0627\u062d\u0633\u0627\u0633 \u0646\u06a9\u0646\u062f \u06a9\u0647 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<div class=\"not-prose content-upgrade _bonusVariantContentUpgrade style-default  has-image \" style=\"background-color: #0480da;color: #FFFFFF;\">\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"938\" height=\"939\" decoding=\"async\" class=\"image\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png\" alt=\"\" title=\"\"><img loading=\"lazy\" width=\"938\" height=\"939\" decoding=\"async\" class=\"image\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png\" alt=\"\" title=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u0634\u0645\u0627\u0631\u0647 1 \u0627\u0628\u0632\u0627\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\"><strong>\u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0645\u0646\u062a\u0634\u0631 \u06a9\u0646\u06cc\u062f. \u062f\u0631\u06af\u06cc\u0631 \u0634\u062f\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0646\u062f\u0647 \u0634\u0648\u06cc\u062f.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Free 30-Day Trial\" target=\"_blank\" rel=\"noopener nofollow\">\u0622\u0632\u0645\u0627\u06cc\u0634\u06cc 30 \u0631\u0648\u0632\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%D8%A7%D8%B1%D8%A7%D8%A6%D9%87_%D8%AE%D8%AF%D9%85%D8%A7%D8%AA_%D8%A7%D8%B3%D8%AA%D8%AB%D9%86%D8%A7%DB%8C%DB%8C_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86\"><\/span>7. \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u06cc\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0646\u0642\u0637\u0647 \u0642\u0628\u0644\u06cc \u062c\u0645\u0639 \u06a9\u0631\u062f\u060c \u0627\u0645\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0645\u0637\u0631\u062d \u06a9\u0646\u06cc\u0645. \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u06cc\u06a9 \u0631\u0648\u0634 \u062a\u0645\u0627\u0633 \u0627\u0648\u0644\u06cc\u0647 \u0628\u0631\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u0631\u0627\u0642\u0628\u062a \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0622\u0645\u0627\u062f\u0647 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc\u06cc \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0645\u062a\u062d\u062f \u06a9\u0631\u062f\u0646 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627\u0647 \u0645\u0647\u0645\u06cc \u0628\u0631\u0627\u06cc \u0631\u0627\u0636\u06cc \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u067e\u0631\u0648\u0631\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a. <a href=\"https:\/\/blog.hootsuite.com\/hootsuite-salesforce-integration\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0627\u062f\u063a\u0627\u0645 \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0628\u0627 Salesforce \u0628\u0647 \u0647\u0631 \u062f\u0648 \u062a\u06cc\u0645 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u062f\u0633\u062a\u0631\u0633\u06cc \u0644\u0627\u0632\u0645 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f \u0648 \u0628\u0647\u062a\u0631\u06cc\u0646 (\u0648 \u0633\u0631\u06cc\u0639 \u062a\u0631\u06cc\u0646) \u0645\u0631\u0627\u0642\u0628\u062a \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%AD%D9%88%D9%87_%D8%A7%D9%86%D8%AF%D8%A7%D8%B2%D9%87_%DA%AF%DB%8C%D8%B1%DB%8C_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D8%B1%D9%86%D8%AF\"><\/span><span id=\"How_to_measure_brand_loyalty\">\u0646\u062d\u0648\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0631\u0646\u062f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u06cc\u0686 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f\u060c \u0627\u0645\u0627 \u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u06cc\u06a9 <a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0628\u0627 \u0686\u0646\u062f \u0645\u0639\u06cc\u0627\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 \u062d\u0633 \u0642\u0648\u06cc \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0647 \u0627\u06cc\u062f \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%B1%D8%AE_%D9%85%D8%B4%D8%A7%D8%B1%DA%A9%D8%AA\"><\/span>\u0646\u0631\u062e \u0645\u0634\u0627\u0631\u06a9\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647 \u0646\u0648\u0639\u06cc \u062f\u0631\u06af\u06cc\u0631 \u0645\u06cc \u0634\u0648\u0646\u062f (\u0644\u0627\u06cc\u06a9\u060c \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc\u060c \u0646\u0638\u0631\u0627\u062a \u0648 \u063a\u06cc\u0631\u0647) \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u062f\u0633\u062a\u0631\u0633\u06cc \u06cc\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u062e\u0627\u0637\u0628 \u0634\u0645\u0627.<\/p>\n<p>\u0627\u0644\u0641 <a href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0628\u0627\u0644\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f &#8211; \u06af\u0627\u0645\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0631\u0627\u0647 \u0627\u06cc\u062c\u0627\u062f \u0622\u0646 &#8220;\u062f\u0648\u0633\u062a\u06cc&#8221; \u0628\u06cc\u0646 \u0628\u0631\u0646\u062f \u0648 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u06a9\u0647 \u0628\u0647 \u0627\u0634\u062a\u06cc\u0627\u0642 \u0648\u0627\u0642\u0639\u06cc \u0628\u0631\u0646\u062f \u0645\u0646\u062c\u0631 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%AD%D8%AC%D9%85_%D9%88_%D8%A7%D8%AD%D8%B3%D8%A7%D8%B3_%D9%86%D8%A7%D9%85_%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C_%D8%B0%DA%A9%D8%B1_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA\"><\/span>\u062d\u062c\u0645 \u0648 \u0627\u062d\u0633\u0627\u0633 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0630\u06a9\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0647 \u0635\u0648\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0686\u06cc\u0632\u0647\u0627\u06cc \u062e\u0648\u0628\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0634\u0645\u0627 \u0645\u06cc \u06af\u0648\u06cc\u0646\u062f.<\/p>\n<p>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062d\u062c\u0645 \u0645\u0646\u0634\u0646 \u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc \u06af\u0648\u06cc\u062f \u0686\u0642\u062f\u0631 \u0645\u0631\u062f\u0645 \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u0645\u0627 \u0635\u062d\u0628\u062a \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u0641\u0632\u0648\u062f\u0646 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0628\u0641\u0647\u0645\u06cc\u062f \u0622\u0646 \u0630\u06a9\u0631\u0647\u0627 \u0645\u062b\u0628\u062a \u06cc\u0627 \u0645\u0646\u0641\u06cc \u0647\u0633\u062a\u0646\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0627\u062d\u0633\u0627\u0633 \u0645\u0631\u062f\u0645 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f. \u062d\u062c\u0645 \u0648 \u0646\u0633\u0628\u062a \u0630\u06a9\u0631\u0647\u0627\u06cc \u0645\u062b\u0628\u062a \u0647\u0631 \u062f\u0648 \u0627\u0632 \u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p><a href=\"https:\/\/www.hootsuite.com\/platform\/listening\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Listening (\u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 Talkwalker) \u0627\u0632 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u062f\u0631 150 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0648 30 \u06a9\u0627\u0646\u0627\u0644 \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497987\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-310x173.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-768x428.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-1536x855.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-2048x1141.png.webp 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"345\" alt=\"\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0633\u0647\u0645 \u06af\u0648\u0634 \u062f\u0627\u062f\u0646 \u0627\u0632 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0639\u0648\u0627\u0637\u0641 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-310x173.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-768x428.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-1536x855.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-2048x1141.png 2048w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"345\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png\" alt=\"\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0633\u0647\u0645 \u06af\u0648\u0634 \u062f\u0627\u062f\u0646 \u0627\u0632 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0639\u0648\u0627\u0637\u0641 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-310x173.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-768x428.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-1536x855.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-2048x1141.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%B3%D9%87%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%B5%D8%AF%D8%A7\"><\/span>\u0633\u0647\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0635\u062f\u0627<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062d\u062c\u0645 \u0648 \u0627\u062d\u0633\u0627\u0633 \u0630\u06a9\u0631\u0647\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0645\u06a9\u0627\u0644\u0645\u0627\u062a \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc \u06a9\u0646\u062f. <a href=\"https:\/\/blog.hootsuite.com\/how-to-increase-share-of-voice\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0633\u0647\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0635\u062f\u0627 \u0633\u0647\u0645 \u0634\u0645\u0627 \u0627\u0632 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06a9\u0644\u06cc \u0631\u0627 \u062f\u0631 \u0647\u0631 \u0645\u0642\u0637\u0639 \u0632\u0645\u0627\u0646\u06cc \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0645\u0648\u0642\u0639\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0635\u0646\u0639\u062a \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f \u0648 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u062a\u0639\u062f\u0627\u062f \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%85%D8%AA%DB%8C%D8%A7%D8%B2_%D8%AE%D8%A7%D9%84%D8%B5_%D9%BE%D8%B1%D9%88%D9%85%D9%88%D8%AA%D8%B1_NPS\"><\/span>\u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0627\u0644\u0635 \u067e\u0631\u0648\u0645\u0648\u062a\u0631 (NPS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/blog.hootsuite.com\/net-promoter-score\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0627\u0644\u0635 \u067e\u0631\u0648\u0645\u0648\u062a\u0631 \u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0639\u062f\u062f\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u06cc\u06a9 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u0633\u0627\u062f\u0647 \u06cc\u06a9 \u0633\u0648\u0627\u0644\u06cc \u0627\u0633\u062a. \u0633\u0648\u0627\u0644\u061f<\/p>\n<p><em>\u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0628\u0631\u0646\u062f (\u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a) \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f\u061f<\/em><\/p>\n<figure class=\"wp-block-image size-full\"><picture decoding=\"async\" class=\"wp-image-497982\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png.webp 500w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5-310x134.png.webp 310w\" sizes=\"(max-width: 500px) 100vw, 500px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"216\" alt=\"\u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062c\u0631\u0628\u0647 \u062e\u0631\u06cc\u062f \u0627\u062e\u06cc\u0631\u060c \u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 Lenscrafters \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f \u0627\u0632 0 \u062a\u0627 10 \u0645\u0642\u06cc\u0627\u0633 \u06a9\u0646\u06cc\u062f.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png 500w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5-310x134.png 310w\" data-lazy-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"216\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png\" alt=\"\u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062c\u0631\u0628\u0647 \u062e\u0631\u06cc\u062f \u0627\u062e\u06cc\u0631\u060c \u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 Lenscrafters \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f \u0627\u0632 0 \u062a\u0627 10 \u0645\u0642\u06cc\u0627\u0633 \u06a9\u0646\u06cc\u062f.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png 500w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5-310x134.png 310w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: \u0627\u06cc\u0645\u06cc\u0644 \u067e\u06cc\u06af\u06cc\u0631\u06cc LensCrafters<\/em><\/p>\n<p>\u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u0627\u0633\u062e \u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0633\u0647 \u062f\u0633\u062a\u0647 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u067e\u0631\u0648\u0645\u0648\u062a\u0631\u0647\u0627 (\u0627\u0645\u062a\u06cc\u0627\u0632 9-10).<\/strong> \u0627\u06cc\u0646\u0647\u0627 \u0645\u0639\u0627\u062f\u0644 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u062a\u0639\u0647\u062f \u0648 \u062f\u0648\u0633\u062a\u062f\u0627\u0631\u0627\u0646 \u0628\u0631\u0646\u062f \u062f\u0631 \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<\/li>\n<li><strong>\u0645\u0646\u0641\u0639\u0644 (\u0627\u0645\u062a\u06cc\u0627\u0632 7-8).<\/strong> \u0627\u06cc\u0646\u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0631\u0627\u0636\u06cc \u06cc\u0627 \u0645\u0639\u0645\u0648\u0644\u06cc \u0628\u0627\u0634\u0646\u062f. \u0622\u0646\u0647\u0627 \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f \u0627\u0645\u0627 \u0647\u0646\u0648\u0632 \u0648\u0627\u0642\u0639\u0627\u064b \u0648\u0641\u0627\u062f\u0627\u0631 \u0646\u06cc\u0633\u062a\u0646\u062f.<\/li>\n<li><strong>\u0645\u062e\u0627\u0644\u0641\u0627\u0646 (\u0627\u0645\u062a\u06cc\u0627\u0632 0 \u062a\u0627 6).<\/strong> \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u062d\u062a\u06cc \u062f\u0631 \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0647\u0645 \u0646\u06cc\u0633\u062a\u0646\u062f. \u0622\u0646\u0647\u0627 \u0627\u0632 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0639\u0646\u0627\u0635\u0631 \u062a\u062c\u0631\u0628\u0647 \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0646\u0627\u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f.<\/li>\n<\/ul>\n<p>\u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 NPS\u060c \u062f\u0631\u0635\u062f \u0645\u062e\u0627\u0644\u0641\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062f\u0631\u0635\u062f \u0645\u0631\u0648\u062c \u06a9\u0645 \u06a9\u0646\u06cc\u062f. \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u0647\u0627 \u0627\u0632 \u0645\u062d\u0627\u0633\u0628\u0647 \u062e\u0627\u0631\u062c \u0645\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\"><\/span><a id=\"post-497936-_ioslnm5pzjo8\"\/>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0644 \u0645\u0628\u0644\u063a\u06cc \u0631\u0627 \u06a9\u0647 \u06cc\u06a9 \u0646\u0641\u0631 \u062f\u0631 \u0637\u0648\u0644 \u0639\u0645\u0631 \u062e\u0648\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u0634\u0645\u0627 \u062e\u0631\u062c \u0645\u06cc \u06a9\u0646\u062f \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u062f\u062a \u0628\u0631 \u062f\u0631\u0622\u0645\u062f \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc \u06af\u0630\u0627\u0631\u062f.<\/p>\n<p>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0642\u06cc\u0645\u062a \u062e\u0631\u06cc\u062f \u0627\u0648\u0644\u06cc\u0647 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f \u0627\u0633\u062a. \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0637\u0648\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0642\u06cc\u0645\u062a \u062e\u0631\u06cc\u062f \u0627\u0648\u0644\u06cc\u0647 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u062f\u0648\u0631\u0647 \u0637\u0648\u0644\u0627\u0646\u06cc \u062a\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%D9%85%D8%AB%D8%A7%D9%84_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%88_%D8%A2%D9%86%DA%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86%DB%8C%D8%AF_%D8%A7%D8%B2_%D8%A2%D9%86%D9%87%D8%A7_%D8%A8%DB%8C%D8%A7%D9%85%D9%88%D8%B2%DB%8C%D8%AF\"><\/span><span id=\"3_brand_loyalty_examples_and_what_you_can_learn_from_them\"><a id=\"post-497936-_mcughwkni0sj\"\/>3 \u0645\u062b\u0627\u0644 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f (\u0648 \u0622\u0646\u0686\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%D9%88%D8%A7%D8%B1%D8%A8%DB%8C_%E2%80%8B%E2%80%8B%D9%BE%D8%A7%D8%B1%DA%A9%D8%B1_%D8%B1%D9%88%D8%B2_%D8%B1%D8%A7_%D9%86%D8%AC%D8%A7%D8%AA_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF\"><\/span><a id=\"post-497936-_sl301qsg5dxy\"\/>1. \u0648\u0627\u0631\u0628\u06cc \u200b\u200b\u067e\u0627\u0631\u06a9\u0631 \u0631\u0648\u0632 \u0631\u0627 \u0646\u062c\u0627\u062a \u0645\u06cc \u062f\u0647\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u0646 \u0641\u0642\u0637 \u0645\u06cc \u062e\u0648\u0627\u0647\u0645 \u0628\u06af\u0648\u06cc\u0645 \u0686\u0642\u062f\u0631 \u0639\u0627\u0644\u06cc \u0627\u0633\u062a <a href=\"https:\/\/twitter.com\/WarbyParker?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@WarbyParker<\/a> \u0627\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0622\u0646\u0647\u0627 \u0627\u0632 \u0633\u0631\u062f\u0631\u062f \u0632\u06cc\u0627\u062f\u06cc \u0627\u0632 \u0627\u0646\u062a\u0638\u0627\u0631 \u0628\u0631\u0627\u06cc \u0639\u06cc\u0646\u06a9 \u062c\u062f\u06cc\u062f \u0646\u062c\u0627\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646\u062f \u0632\u06cc\u0631\u0627 \u0644\u0646\u0632\u0647\u0627\u06cc \u0645\u0646 \u0631\u0627 \u0628\u06cc\u0631\u0648\u0646 \u0622\u0648\u0631\u062f\u0646\u062f \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631\u0633\u062a \u062f\u0631 \u06cc\u06a9 \u0645\u062c\u0645\u0648\u0639\u0647 \u062c\u062f\u06cc\u062f \u0627\u0632 \u0641\u0631\u06cc\u0645 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646\u062f \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u0646 \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u062a\u0648\u0627\u0646\u0633\u062a\u0645 \u0639\u06cc\u0646\u06a9 \u0628\u0632\u0646\u0645.<\/p>\n<p>\u2014 EvilMuffins (@Se7enEvilMuffin) <a href=\"https:\/\/twitter.com\/Se7enEvilMuffin\/status\/1839846683137495238?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">28 \u0633\u067e\u062a\u0627\u0645\u0628\u0631 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f<\/strong><\/p>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 Warby Parker \u062f\u0631 \u06cc\u06a9 \u0645\u0648\u0642\u0639\u06cc\u062a \u0686\u0627\u0644\u0634 \u0628\u0631\u0627\u0646\u06af\u06cc\u0632 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u062a\u0631 \u0627\u0632 \u062d\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f \u0648 \u0627\u06cc\u0646 \u062a\u062c\u0631\u0628\u0647 \u0631\u0627 \u062f\u0631 X \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a.<\/p>\n<p><strong>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u0647\u0631 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0641\u0631\u0635\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a\u060c \u0645\u0647\u0645 \u0646\u06cc\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u0686\u0647 \u0627\u062d\u0633\u0627\u0633\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f\u060c \u0627\u06af\u0631 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u0633\u062a\u0627\u0646 \u0628\u0627 \u06cc\u06a9 \u0639\u06cc\u0646\u06a9 \u0634\u06a9\u0633\u062a\u0647 \u0648\u0627\u0631\u0628\u06cc \u200b\u200b\u067e\u0627\u0631\u06a9\u0631 \u0634\u0631\u0648\u0639 \u0634\u062f \u0648 \u0628\u0627 \u0641\u0631\u06cc\u0627\u062f \u0628\u0631\u0646\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u0634\u062d\u0627\u0644 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0631\u0633\u06cc\u062f.<\/li>\n<li>\u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0622\u0641\u0644\u0627\u06cc\u0646 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0646\u062c\u0631 \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%D8%A7%D8%B3%D8%AA%D8%A7%D8%B1%D8%A8%D8%A7%DA%A9%D8%B3_%DB%8C%DA%A9_%D8%A2%DB%8C%D8%AA%D9%85_%D9%85%D9%88%D8%B1%D8%AF_%D8%B9%D9%84%D8%A7%D9%82%D9%87_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D9%81%D8%B5%D9%84%DB%8C_%D8%B1%D8%A7_%D8%AF%D8%A7%D8%A6%D9%85%DB%8C_%D9%85%DB%8C_%DA%A9%D9%86%D8%AF\"><\/span>2. \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u06cc\u06a9 \u0622\u06cc\u062a\u0645 \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0641\u0635\u0644\u06cc \u0631\u0627 \u062f\u0627\u0626\u0645\u06cc \u0645\u06cc \u06a9\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497977\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-310x277.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-768x686.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6.png.webp 807w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"554\" alt=\"\u0627\u0639\u0644\u0627\u0645\u06cc\u0647 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0631\u0633\u0645\u06cc \u062a\u0648\u0633\u0637 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633\u060c \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0633\u06cc\u0628 \u067e\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-310x277.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-768x686.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6.png 807w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"554\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png\" alt=\"\u0627\u0639\u0644\u0627\u0645\u06cc\u0647 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0631\u0633\u0645\u06cc \u062a\u0648\u0633\u0637 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633\u060c \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0633\u06cc\u0628 \u067e\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-310x277.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-768x686.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6.png 807w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/www.instagram.com\/p\/DBgf7B6Ndnh\/\" rel=\"nofollow noopener\" target=\"_blank\">@Starbucks<\/em><\/p>\n<p><strong>\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f<\/strong><\/p>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u0633\u0627\u0644 \u06af\u0630\u0634\u062a\u0647 \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0633\u06cc\u0628 \u067e\u062e\u062a\u0647 \u0634\u062f\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u06a9\u0627\u0644\u0627\u06cc \u0641\u0635\u0644\u06cc \u067e\u0627\u06cc\u06cc\u0632\u06cc \u0645\u0639\u0631\u0641\u06cc \u06a9\u0631\u062f\u060c \u0628\u0647 \u0633\u0631\u0639\u062a \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a \u0648 \u0627\u063a\u0644\u0628 \u0642\u0628\u0644 \u0627\u0632 \u0638\u0647\u0631 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0645\u06cc \u0631\u0633\u06cc\u062f.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-reddit wp-block-embed-reddit\"\/>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u06a9\u0627\u0644\u0627\u06cc \u0641\u0635\u0644\u06cc \u062f\u0631 \u067e\u0627\u06cc\u06cc\u0632 \u0627\u0645\u0633\u0627\u0644 \u0628\u0627\u0632\u06af\u0634\u062a\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u0631\u0627 \u0628\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0627\u0626\u0645\u06cc \u0634\u062f\u0646 \u0622\u0646 \u0628\u0645\u0628\u0627\u0631\u0627\u0646 \u06a9\u0631\u062f\u0646\u062f. \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u06af\u0648\u0634 \u062f\u0627\u062f. \u0627\u0639\u0644\u0627\u0645 \u062a\u063a\u06cc\u06cc\u0631 \u0622\u0646\u200c\u0647\u0627 \u062a\u0646\u0647\u0627 \u062f\u0631 \u062f\u0648 \u0631\u0648\u0632 \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 25000 \u0644\u0627\u06cc\u06a9 \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0633\u06cc\u0644 \u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u0634\u062d\u0627\u0644 &#8211; \u0648 \u0648\u0641\u0627\u062f\u0627\u0631 &#8211; \u06a9\u0647 \u0622\u0645\u0627\u062f\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u06a9\u0631\u0631 \u0627\u06cc\u0646 \u06a9\u0627\u0644\u0627 \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f.<\/p>\n<p><strong>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc: <\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0646\u0628\u0639 \u0627\u0635\u0644\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u060c \u062d\u062a\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0622\u062c\u0631 \u0648 \u0645\u0644\u0627\u062a \u0628\u0627\u0634\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0639\u062f\u0648\u062f \u0645\u06a9\u0627\u0646 \u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u0622\u0646\u0686\u0647 \u0631\u0627 \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u067e\u0631\u0633\u0646\u062f.<\/li>\n<li>\u062f\u0631 \u0627\u06cc\u0646 \u06cc\u0627\u062f\u062f\u0627\u0634\u062a: \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0622\u0646\u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u062f\u0647\u06cc\u062f. \u0627\u0644\u0628\u062a\u0647 \u06a9\u0645\u0628\u0648\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0642\u0627\u0636\u0627 \u0628\u0627\u0634\u062f. \u0627\u0645\u0627 \u0646\u0647 \u0628\u0647 \u0642\u06cc\u0645\u062a \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc. \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u0627\u0648\u0645 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644\u060c \u062e\u062f\u0645\u0627\u062a \u06cc\u0627 \u0648\u06cc\u0698\u06af\u06cc \u062e\u0627\u0635\u060c \u0641\u0631\u0635\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0627 \u067e\u0627\u0633\u062e \u062f\u0627\u062f\u0646 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0634\u0645\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_GoPro_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF\"><\/span><a id=\"post-497936-_ml61h4kzmyww\"\/>3. GoPro \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u0645\u06cc \u062f\u0647\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DBlpgdwuR0J\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f <\/strong><\/p>\n<p>GoPro \u062a\u0639\u062f\u0627\u062f\u06cc \u0686\u0627\u0644\u0634 \u062c\u0648\u0627\u06cc\u0632 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0639\u06a9\u0633\u200c\u0647\u0627 \u06cc\u0627 \u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u06cc \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a GoPro \u0631\u0627 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f \u062a\u0627 \u0634\u0627\u0646\u0633 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc GoPro \u06cc\u0627 \u0628\u0631\u0646\u062f\u0647 \u0634\u062f\u0646 \u062c\u0648\u0627\u06cc\u0632 \u0646\u0642\u062f\u06cc \u06cc\u0627 GoPro \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627\u060c GoPro \u0627\u06cc\u0646 \u0641\u0631\u0635\u062a \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f \u062a\u0627 \u06cc\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0628\u0627\u06cc UGC \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u062f \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0645\u062d\u0635\u0648\u0644 \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f. \u0645\u0634\u062a\u0631\u06cc\/\u0639\u06a9\u0627\u0633 \u062e\u0648\u0634\u062d\u0627\u0644 \u0628\u0648\u062f (&#8220;\u0648\u0648\u0648\u0648 \u0627\u0632 \u0647\u0645\u0647 \u0645\u0645\u0646\u0648\u0646\u0645 \ud83d\ude0d\ud83d\ude4c&#8221;) \u0648 \u0639\u06a9\u0633 \u062f\u0631 \u06a9\u0645\u062a\u0631 \u0627\u0632 24 \u0633\u0627\u0639\u062a \u0628\u06cc\u0634 \u0627\u0632 15000 \u0644\u0627\u06cc\u06a9 \u06af\u0631\u0641\u062a.<\/p>\n<p><strong>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u067e\u0627\u062f\u0627\u0634 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u060c \u062a\u0639\u0647\u062f \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0628\u0631\u0646\u062f \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f. \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0637\u0648\u0631 \u0639\u0645\u0648\u0645\u06cc \u0628\u0647 \u0633\u0627\u06cc\u0631 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0627\u0632 \u062c\u0627\u0645\u0639\u0647 \u0627\u06cc \u06a9\u0647 \u0627\u0632 \u0634\u0645\u0627 \u062d\u0645\u0627\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f \u062d\u0645\u0627\u06cc\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>UGC \u0631\u0627\u0647\u06cc \u0627\u0631\u0632\u0627\u0646 \u0628\u0631\u0627\u06cc \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0641\u06cc\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u062f\u0631 \u062d\u06cc\u0646 \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u062a\u0639\u0627\u0645\u0644 \u062f\u0631 \u062c\u0627\u0645\u0639\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p><strong>\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u0645\u06a9\u0627\u0644\u0645\u0627\u062a \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0631\u0627 \u0622\u0633\u0627\u0646 \u0645\u06cc \u06a9\u0646\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0628\u06cc\u0646\u0634 \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0648 \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632 \u0622\u0646 \u0631\u0627 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0627\u0645\u062a\u062d\u0627\u0646 \u06a9\u0646\u06cc\u062f.<\/strong><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<div id=\"the-content\">\n<div id=\"key-takeaways\" class=\"block-key-takeaways\">\n<div class=\"wp-block-group border-cedar border rounded-lg p-12 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading !mt-0 has-lake-color has-text-color has-link-color wp-elements-bca539d26942915c0f06ba214e11a547\"><span class=\"ez-toc-section\" id=\"%D8%AE%D9%88%D8%B1%D8%A7%DA%A9%DB%8C_%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C-2\"><\/span>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol class=\"wp-block-list\">\n<li>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0632 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062e\u0627\u0635 \u0631\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062d\u062a\u06cc \u062f\u0631 \u0635\u0648\u0631\u062a \u0648\u062c\u0648\u062f \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646. <\/li>\n<li>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062c\u0630\u0628 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li>\u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0627\u0645\u0644 \u062f\u0631\u06a9 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631\u060c \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633\u060c \u067e\u0627\u062f\u0627\u0634 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u06a9\u0631\u0627\u0631\u06cc \u0648 \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0641\u0648\u0642 \u0627\u0644\u0639\u0627\u062f\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u0627\u06a9\u062a\u06cc\u06a9\u200c\u0647\u0627 \u0631\u0648\u0627\u0628\u0637 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u06cc\u0646 \u0633\u0633 \u0645\u062e\u0641\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0627\u0631\u0647\u0627 \u0648 \u0628\u0627\u0631\u0647\u0627 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0645\u06cc \u062e\u0631\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0632 \u067e\u0634\u062a \u0628\u0627\u0645 \u0647\u0627 \u0641\u0631\u06cc\u0627\u062f \u0645\u06cc \u0632\u0646\u0646\u062f \u06a9\u0647 \u0686\u0642\u062f\u0631 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u0628\u06cc\u0627\u06cc\u06cc\u062f \u0628\u0627 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u0633\u0627\u062f\u0647 \u0627\u0632 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645. \u0633\u067e\u0633 \u0628\u0647 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc \u0628\u062e\u0634\u062f\u060c \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F-2\"><\/span><span id=\"What_is_brand_loyalty\">\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0648 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u062e\u0635 \u0631\u0627 \u0628\u0647 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631 \u0627\u0632 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062e\u0627\u0635 \u0633\u0648\u0642 \u0645\u06cc \u062f\u0647\u062f. \u0622\u0646\u0647\u0627 \u062d\u062a\u06cc \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0627\u0645\u06cc\u0646 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0631\u0632\u0627\u0646 \u062a\u0631 \u06cc\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u0647 \u0622\u0646 \u0628\u0631\u0646\u062f \u0645\u06cc \u0686\u0633\u0628\u0646\u062f.<\/p>\n<p>\u062e\u0637 \u062a\u0648\u0644\u06cc\u062f \u062e\u0627\u0631\u062c \u0627\u0632 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u067e\u0644 \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0622\u062e\u0631\u06cc\u0646 \u0622\u06cc\u0641\u0648\u0646 \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u0635\u0628\u062d\u06cc \u06a9\u0647 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0627\u0633\u062a\u061f \u0627\u06cc\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0639\u0645\u0644 \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%B9%D9%86%D8%A7%D8%B5%D8%B1_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF-2\"><\/span><a id=\"post-497936-_xw59lirwsqzn\"\/>\u0639\u0646\u0627\u0635\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0641\u0647\u0648\u0645 &#8220;\u0631\u0627\u0628\u0637\u0647&#8221; \u0628\u06cc\u0646 \u06cc\u06a9 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0648 \u06cc\u06a9 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u06a9\u0645\u06cc \u0627\u062b\u06cc\u0631\u06cc \u0627\u0633\u062a. \u0628\u0644\u0648\u06a9 \u0647\u0627\u06cc \u0633\u0627\u0632\u0646\u062f\u0647 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0633\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0637\u0631\u0627\u0641 \u0628\u067e\u06cc\u0686\u06cc\u062f (\u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f).<\/p>\n<p>\u0645\u062d\u0642\u0642\u06cc\u0646 <a href=\"https:\/\/scholar.google.ca\/scholar_url?url=https:\/\/citeseerx.ist.psu.edu\/document%3Frepid%3Drep1%26type%3Dpdf%26doi%3Dd47295fee3ce90e4cf15874059a01dff29ff980f&amp;hl=en&amp;sa=X&amp;ei=vnAcZ5v5LPuW6rQPmoLtgA8&amp;scisig=AFWwaeajETAKvzkXTRE4NEOvHuXK&amp;oi=scholarr\" rel=\"nofollow noopener\" target=\"_blank\">\u0644\u0637\u06cc\u0641 \u0648 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u06cc\u06a9 \u0686\u0627\u0631\u0686\u0648\u0628 \u0645\u0641\u0647\u0648\u0645\u06cc \u0633\u0627\u062f\u0647 \u0628\u0631\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0686\u0647\u0627\u0631 \u0639\u0646\u0635\u0631:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u0622\u0634\u0646\u0627\u06cc\u06cc.<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0645\u0631\u062f\u0645 \u0627\u0632 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0634\u0645\u0627 (\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f).<\/li>\n<li><strong>\u0631\u0636\u0627\u06cc\u062a.<\/strong> \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0645\u062b\u0628\u062a \u0627\u0648\u0644\u06cc\u0647 \u0628\u0627 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627.<\/li>\n<li><strong>\u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/strong> \u062a\u062c\u0627\u0631\u0628 \u0645\u062b\u0628\u062a \u0628\u0644\u0646\u062f \u0645\u062f\u062a \u0645\u0634\u062a\u0631\u06cc \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<li><strong>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0646\u06af\u0631\u0634\u06cc<\/strong> \u0642\u0635\u062f \u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f \u0648 \u062a\u0648\u0635\u06cc\u0647 \u0628\u0631\u0646\u062f \u0628\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 (\u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062d\u0645\u0627\u06cc\u062a \u0646\u06cc\u0632 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%87%D8%B1%D9%85_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF-2\"><\/span>\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u062f\u0647\u0647 1990 \u062a\u0648\u0633\u0637 \u062f\u06cc\u0648\u06cc\u062f \u0622\u06a9\u0631 \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0641\u062a. <a href=\"https:\/\/haas.berkeley.edu\/faculty\/david-a-aaker\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0627\u0632 \u0627\u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 &#8220;\u067e\u062f\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0645\u062f\u0631\u0646&#8221; \u06cc\u0627\u062f \u0645\u06cc \u0634\u0648\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0686\u06af\u0648\u0646\u0647 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0646\u06cc\u0632 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0647 \u0633\u0645\u062a \u0648\u0641\u0627\u062f\u0627\u0631 \u0634\u062f\u0646 \u0628\u0647 \u0628\u0631\u0646\u062f \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0647\u0631\u0645 \u067e\u0646\u062c \u0645\u0631\u062d\u0644\u0647 \u062f\u0627\u0631\u062f:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u0633\u0648\u06cc\u06cc\u0686\u0631\u0647\u0627.<\/strong> \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0647 \u0627\u0646\u062f \u0627\u0645\u0627 \u0628\u0647 \u0647\u0645\u0627\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0631\u0642\u06cc\u0628 \u0631\u0627 \u062f\u0641\u0639\u0647 \u0628\u0639\u062f \u0628\u062e\u0631\u0646\u062f.<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u0639\u0645\u0648\u0644\u06cc<\/strong> \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0631\u0648\u06cc \u0639\u0627\u062f\u062a \u0645\u06cc\u200c\u062e\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u06af\u0631 \u0627\u0631\u0632\u0627\u0646\u200c\u062a\u0631 \u06cc\u0627 \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u062f\u06cc\u06af\u0631\u06cc \u0633\u0648\u0642 \u062f\u0627\u062f\u0647 \u0634\u0648\u0646\u062f.<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0631\u0627\u0636\u06cc \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062a\u0639\u0648\u06cc\u0636. <\/strong>\u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f \u0627\u0645\u0627 \u062f\u0631 \u062f\u0631\u062c\u0647 \u0627\u0648\u0644 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u067e\u0627\u06cc\u0628\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u0632\u06cc\u0631\u0627 \u0645\u0648\u0627\u0646\u0639\u06cc \u0628\u0631\u0627\u06cc \u062c\u0627\u0628\u062c\u0627\u06cc\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f (\u0645\u0627\u0646\u0646\u062f \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u06cc\u0627 \u067e\u0644\u062a \u0641\u0631\u0645 \u062c\u062f\u06cc\u062f\u060c \u06cc\u0627 \u0645\u062c\u0628\u0648\u0631 \u0628\u0647 \u062e\u0631\u06cc\u062f \u0633\u06cc\u0645 \u06cc\u0627 \u0644\u0648\u0627\u0632\u0645 \u062c\u0627\u0646\u0628\u06cc \u062c\u062f\u06cc\u062f).<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f. <\/strong>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u062d\u0633\u0627\u0633\u06cc \u0645\u06cc \u0634\u0648\u062f \u0648 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0628\u0647 \u062f\u0644\u0627\u06cc\u0644\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0642\u0627\u062f\u0631 \u0628\u0647 \u0628\u06cc\u0627\u0646 \u0648\u0627\u0636\u062d \u0646\u0628\u0627\u0634\u062f (#vibes) \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<li><strong>\u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u062a\u0639\u0647\u062f <\/strong>\u0627\u06cc\u0646\u0647\u0627 \u0627\u0641\u0631\u0627\u062f\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0644\u062d\u0638\u0647 \u0639\u0631\u0636\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0622\u0646 \u0635\u0641 \u0645\u06cc \u06a9\u0634\u0646\u062f \u2013 \u0622\u0646\u0647\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u0632 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u0622\u0646 \u0646\u0645\u06cc \u062a\u0631\u0633\u0646\u062f. \u0622\u0646\u0647\u0627 \u0628\u0647 \u062a\u0648 \u0648 \u062a\u0646\u0647\u0627 \u062a\u0648 \u0686\u0634\u0645 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-498002\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-310x209.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-768x518.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1.png.webp 850w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"418\" alt=\"\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0632 \u0639\u062f\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0645\u062a\u0639\u0647\u062f\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-310x209.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-768x518.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1.png 850w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"418\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png\" alt=\"\u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0632 \u0639\u062f\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0645\u062a\u0639\u0647\u062f\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-620x418.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-310x209.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1-768x518.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-1.png 850w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: Aaker, DA (1991) \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u0632\u0634 \u0648\u06cc\u0698\u0647 \u0628\u0631\u0646\u062f. \u0645\u0637\u0628\u0648\u0639\u0627\u062a \u0622\u0632\u0627\u062f\u060c \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9.<\/em><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%85%D9%87%D9%85_%D8%A7%D8%B3%D8%AA%D8%9F-2\"><\/span><span id=\"Why_is_brand_loyalty_important\">\u0686\u0631\u0627 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0648\u0627\u0636\u062d \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u0631\u062f\u0645 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062c\u0627\u06cc \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u0646\u062f. \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0622\u0646\u0647\u0627 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u0627\u0631\u0647\u0627 \u0648 \u0628\u0627\u0631\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f. \u0627\u0645\u0627 \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u062f\u0631\u0622\u0645\u062f \u0633\u0627\u062f\u0647 \u062d\u0627\u0635\u0644 \u0627\u0632 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0647\u0631 \u062e\u0631\u06cc\u062f \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u062f\u0644\u06cc\u0644 \u0622\u0646 \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%AF%D8%B1_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D9%87%D8%B2%DB%8C%D9%86%D9%87_%DA%A9%D8%B3%D8%A8-2\"><\/span><a id=\"post-497936-_te0mx3qqczt4\"\/>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0633\u0628<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc\u062f \u0633\u062e\u062a \u062a\u0631 (\u0648 \u06af\u0631\u0627\u0646 \u062a\u0631) \u0627\u0632 \u0641\u0631\u0648\u0634 \u0628\u0647 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062e\u0648\u062f \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f. \u0647\u0631\u0686\u0647 \u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0627 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0628\u0647\u062a\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0639\u0644\u0627\u0648\u0647\u060c \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u062c\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u06af\u0627\u0647\u06cc CPM\u060c \u0627\u0647\u062f\u0627\u0641 \u062a\u0628\u062f\u06cc\u0644 \u062e\u0627\u0635 (\u0641\u0631\u0648\u0634 \u0645\u062c\u062f\u062f\u061f \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0645\u062c\u062f\u062f\u061f) \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<\/p>\n<p>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0645\u0627\u062f\u0627\u0645 \u0627\u0644\u0639\u0645\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0628\u0647 \u0646\u0648\u0628\u0647 \u062e\u0648\u062f\u060c \u0645\u0628\u0644\u063a\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%AF%D9%87%D8%A7%D9%86_%D8%A8%D9%87_%D8%AF%D9%87%D8%A7%D9%86_%D9%85%D8%AB%D8%A8%D8%AA_WOM-2\"><\/span><a id=\"post-497936-_owri4iqbm3pl\"\/>\u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 \u0645\u062b\u0628\u062a (WOM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u062e\u0631\u06cc\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f. \u0622\u0646\u0647\u0627 \u0639\u0634\u0642 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0627 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc \u06af\u0630\u0627\u0631\u0646\u062f. \u0622\u0646\u0647\u0627 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u062b\u0628\u062a \u06a9\u062a\u0628\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0644\u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0631\u0632\u0634 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0639\u0638\u06cc\u0645\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f.<\/p>\n<p>\u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 \u0627\u0633\u062a <a href=\"https:\/\/www.statista.com\/statistics\/1371122\/main-channels-of-new-brand-discovery-usa\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0631\u0627\u06cc\u062c \u062a\u0631\u06cc\u0646 \u0645\u0646\u0628\u0639 \u06a9\u0634\u0641 \u0628\u0631\u0646\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062f\u0631 \u0627\u06cc\u0627\u0644\u0627\u062a \u0645\u062a\u062d\u062f\u0647 \u0627\u0633\u062a. \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 (\u0646\u0633\u062e\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 WOM) \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u062a\u0648\u062c\u0647 \u0628\u0647 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497997\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2.png.webp 641w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"415\" alt=\"\u0646\u0645\u0648\u062f\u0627\u0631\u06cc \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u067e\u0633\u062a \u0647\u0627\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 \u062d\u062f\u0627\u0642\u0644 \u06cc\u06a9 \u0628\u0627\u0631 \u062f\u0631 12 \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647 \u062f\u0631 82 \u062f\u0631\u0635\u062f \u0627\u0641\u0631\u0627\u062f \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0631\u0627 \u062a\u062d\u0631\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2.png 641w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"415\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png\" alt=\"\u0646\u0645\u0648\u062f\u0627\u0631\u06cc \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u067e\u0633\u062a \u0647\u0627\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 \u062d\u062f\u0627\u0642\u0644 \u06cc\u06a9 \u0628\u0627\u0631 \u062f\u0631 12 \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647 \u062f\u0631 82 \u062f\u0631\u0635\u062f \u0627\u0641\u0631\u0627\u062f \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0631\u0627 \u062a\u062d\u0631\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-620x415.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-2.png 641w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Social Media Consumer Report<\/em><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%D8%B2_%D8%B7%D8%B1%DB%8C%D9%82_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%DA%A9%D9%86%DB%8C%D9%85-2\"><\/span><span id=\"How_to_build_brand_loyalty_through_digital_marketing\">\u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0646\u0646\u062f \u0628\u0627 \u0622\u0646 \u0628\u0631\u0646\u062f \u0631\u0627\u0628\u0637\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0645\u06cc \u0634\u0648\u0646\u062f \u0648 \u0628\u0647 \u0622\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0645\u06cc \u0634\u0648\u0646\u062f. \u0627\u0644\u0628\u062a\u0647\u060c \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u06cc \u062f\u0627\u0646\u0646\u062f\u060c \u0627\u06cc\u062c\u0627\u062f \u0631\u0627\u0628\u0637\u0647 \u062c\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u06cc \u062f\u0631\u062e\u0634\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%DB%8C%D8%A7%D8%AF_%D8%A8%DA%AF%DB%8C%D8%B1%DB%8C%D8%AF_%DA%A9%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D8%B4%D9%85%D8%A7_%DA%86%D9%87_%D9%85%DB%8C_%D8%AE%D9%88%D8%A7%D9%87%D9%86%D8%AF-2\"><\/span><a id=\"post-497936-_r4uvhb28e9st\"\/>1. \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0631\u0648\u0627\u0628\u0637 \u0645\u0639\u062a\u0628\u0631 \u0628\u0627 \u0628\u0631\u0646\u062f \u06a9\u0647 \u0627\u0633\u0627\u0633 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0631\u0627 \u062a\u0634\u06a9\u06cc\u0644 \u0645\u06cc \u062f\u0647\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f.<\/p>\n<p>\u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/www.hootsuite.com\/platform\/analytics\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Analytics \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u062f\u0631\u06a9 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u062c\u0632\u0626\u06cc\u0627\u062a \u0627\u0648\u0644\u06cc\u0647 \u062c\u0645\u0639\u06cc\u062a\u06cc \u0622\u0646\u0647\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0634\u0645\u0627 \u062f\u0631\u06a9 \u0648\u0627\u0636\u062d\u06cc \u0627\u0632 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%D8%A8%D9%87_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AA%D9%88%D9%84%DB%8C%D8%AF_%D8%B4%D8%AF%D9%87_%D8%AA%D9%88%D8%B3%D8%B7_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1_UGC_%D8%AA%D9%88%D8%AC%D9%87_%DA%A9%D9%86%DB%8C%D8%AF-2\"><\/span>2. \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 (UGC) \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u062e\u06cc\u0631 <a href=\"https:\/\/www.wecmelive.com\/open-access\/the-effect-of-new-social-media-performance-on-the-evolution-of-brand-loyalty-approach-in-the-digital-age.pdf\" rel=\"nofollow noopener\" target=\"_blank\">\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u062f\u0631 Archives of Humanities &#038; Sciences Research \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 UGC &#8220;\u06cc\u06a9 \u0639\u0627\u0645\u0644 \u0645\u0647\u0645 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0628\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a.&#8221;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DBZawtDAkgb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>\u0648\u0642\u062a\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0648 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc \u06af\u0630\u0627\u0631\u06cc\u062f\u060c \u0627\u062d\u0633\u0627\u0633 \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u06cc \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0641\u0627\u0644\u0648\u0648\u0631\u0647\u0627 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0645\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc \u0645\u062d\u062a\u0648\u0627 \u0627\u0632 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u0627\u0631\u0632\u0634 \u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06cc\u06a9 \u0644\u0646\u0632 \u0634\u062e\u0635\u06cc \u062a\u0631 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f. \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0622\u0646 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0628\u0631\u0627\u06cc \u0634\u06a9\u0644\u200c\u062f\u0647\u06cc \u0631\u0648\u0627\u0628\u0637 \u0645\u062a\u0639\u0647\u062f \u062e\u0631\u06cc\u062f\u0627\u0631 \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%D9%85%D8%AD%D8%AA%D9%88%D8%A7%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%B4%D8%AE%D8%B5%DB%8C_%D8%B3%D8%A7%D8%B2%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF-2\"><\/span>3. \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0645\u0627\u0646 \u062a\u062d\u0642\u06cc\u0642 \u0622\u06a9\u0627\u062f\u0645\u06cc\u06a9 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06cc\u06a9 \u00ab\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u00bb \u0627\u0633\u062a. \u0628\u0631\u062e\u06cc \u0627\u0632 \u0631\u0648\u0634 \u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632 <a href=\"https:\/\/blog.hootsuite.com\/facebook-targeting\/\" rel=\"nofollow noopener\" target=\"_blank\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0641\u0627\u0631\u0634\u06cc \u0634\u062f\u0647<\/p>\n<p>\u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc &#8211; \u06cc\u0627 \u0644\u06cc\u0633\u062a \u0647\u0627\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u0631 \u062a\u0644\u0627\u0634 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0634\u0645\u0627 &#8211; \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0645\u0631\u062a\u0628\u0637 \u062a\u0631\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0628\u0627\u0644\u0642\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Social Advertising \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u0632 \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062e\u0648\u062f\u060c \u0647\u0645\u0647 \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0645\u0627\u0646\u0646\u062f OwlyWriter AI \u0646\u06cc\u0632 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0646\u0633\u062e\u0647 \u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. \u0641\u0642\u0637 \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u062c\u0627\u062f \u0631\u0627\u0628\u0637\u0647 \u0645\u0633\u062a\u0644\u0632\u0645 \u06cc\u06a9 \u062a\u0645\u0627\u0633 \u0627\u0646\u0633\u0627\u0646\u06cc \u0627\u0633\u062a\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0628\u0627 \u062f\u0633\u062a\u06cc\u0627\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0631\u0627 \u0645\u0631\u0648\u0631 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0627 \u0635\u062f\u0627\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0647\u0645\u0627\u0647\u0646\u06af \u0627\u0633\u062a.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%D8%A7%D8%B2_%DA%AF%D9%86%D8%A7%D9%87%D8%A7%D9%86_%D8%A8%D8%B2%D8%B1%DA%AF_%D8%B1%D8%B3%D8%A7%D9%86%D9%87_%D9%87%D8%A7%DB%8C_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AF%D9%88%D8%B1%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF-2\"><\/span>4. \u0627\u0632 \u06af\u0646\u0627\u0647\u0627\u0646 \u0628\u0632\u0631\u06af \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0633\u062a\u0644\u0632\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0642\u0631\u0627\u0631 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\u0641\u0627\u0644\u0648\u0648\u0631 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u06cc\u06a9 \u0645\u0634\u06a9\u0644 \u0628\u0632\u0631\u06af\u062a\u0631 \u0627\u0631\u0633\u0627\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc \u063a\u06cc\u0631 \u0645\u0639\u062a\u0628\u0631 \u0627\u0633\u062a. \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647 \u0627\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u0634\u062e\u0635\u06cc \u06a9\u0646\u0646\u062f. \u0622\u0646\u0647\u0627 \u0646\u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0627\u062d\u0633\u0627\u0633 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0631\u0627 \u062f\u0631 \u062e\u0648\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f\u060c \u0627\u06af\u0631 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u062f\u06cc\u0647\u06cc \u0645\u06cc \u062f\u0627\u0646\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0642\u06cc\u0647 \u06af\u0646\u0627\u0647\u0627\u0646 \u0628\u0631\u0646\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0647\u0646\u06af\u0627\u0645 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0632 \u0622\u0646\u0647\u0627 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f:<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497992\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-310x203.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-768x502.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3.png.webp 824w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"406\" alt=\"\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u06a9\u0627\u0631 \u0645\u06cc \u0627\u0646\u062f\u0627\u0632\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0637\u0639\u0645\u0647 \u06a9\u0644\u06cc\u06a9 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-310x203.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-768x502.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3.png 824w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"406\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png\" alt=\"\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u06a9\u0627\u0631 \u0645\u06cc \u0627\u0646\u062f\u0627\u0632\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0637\u0639\u0645\u0647 \u06a9\u0644\u06cc\u06a9 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-620x406.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-310x203.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3-768x502.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-3.png 824w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/www.hootsuite.com\/research\/consumer-report\" rel=\"nofollow noopener\" target=\"_blank\">\u06af\u0632\u0627\u0631\u0634 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631<\/em><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%DA%86%DA%AF%D9%88%D9%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%81%D8%B9%D9%84%DB%8C_%D8%B1%D8%A7_%D9%BE%D8%B1%D9%88%D8%B1%D8%B4_%D8%AF%D8%A7%D8%AF-2\"><\/span><span id=\"How_to_nurture_the_loyalty_of_existing_customers\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0631\u0627 \u067e\u0631\u0648\u0631\u0634 \u062f\u0627\u062f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%D8%A8%D9%87_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%D8%AA%D8%B1%DB%8C%D9%86_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D8%AF%D9%87%DB%8C%D8%AF-2\"><\/span><a id=\"post-497936-_yxs7iv9mo0vp\"\/>5. \u0628\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631\u06cc\u0646 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u062f\u0647\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0648\u0642\u062a\u06cc \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u0631\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u0646\u062f\u060c \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062a\u0645\u0627\u0645 \u0646\u0645\u06cc \u0634\u0648\u062f. \u0627\u0645\u0627 \u0628\u0627\u06cc\u062f \u0631\u0648\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0648\u0641\u0627\u062f\u0627\u0631\u0627\u0646 \u0628\u0631\u0646\u062f \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f.<\/p>\n<p>\u0622\u0646\u0647\u0627 \u0642\u0628\u0644\u0627\u064b \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0631\u0632\u0634 \u0645\u062d\u0635\u0648\u0644 \u0648 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0645\u062a\u0642\u0627\u0639\u062f \u0634\u062f\u0647 \u0627\u0646\u062f \u0648 \u0634\u062e\u0635\u0627\u064b \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f. \u0628\u0647 \u062c\u0627\u06cc \u0628\u0631\u062c\u0633\u062a\u0647 \u06a9\u0631\u062f\u0646 \u0627\u0631\u0632\u0634 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627 \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u062e\u0648\u062f\u060c \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc \u0631\u0627\u0628\u0637\u0647 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0627\u06cc \u067e\u0627\u062f\u0627\u0634 \u0627\u0633\u062a \u06a9\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u0634\u062e\u06cc\u0635 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u0627\u06cc \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u0645\u0627\u0646\u0646\u062f Starbucks Stars \u06cc\u0627 \u0645\u0627\u06cc\u0644 \u0647\u0627\u06cc \u062e\u0637\u0648\u0637 \u0647\u0648\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f. \u0627\u0645\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u06cc\u0646 \u0641\u0631\u0635\u062a \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0627 \u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u062d\u0627\u0645\u06cc\u0627\u0646 \u062e\u0648\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0641\u0631\u062f\u06cc \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u0645\u0627 \u0635\u062d\u0628\u062a \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/www.hootsuite.com\/platform\/listening\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Social Listening \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0622\u0646\u0647\u0627 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0647\u0645 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0631\u0627\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631 \u0628\u0627\u0634\u06cc\u062f. \u062a\u0646\u0647\u0627 \u0628\u0627 \u0686\u0646\u062f \u06a9\u0644\u06cc\u06a9\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0628\u0631\u062a\u0631 \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644\u060c \u062f\u0633\u062a\u0631\u0633\u06cc \u0648 \u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0622\u0646\u0647\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0627 \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0628\u06cc\u0627\u0628\u06cc\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646\u200c\u0647\u0627\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u06cc\u0627 \u0645\u0634\u0627\u0631\u06a9\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0628\u0627 \u0633\u0641\u06cc\u0631\u0627\u0646 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0645\u0637\u0631\u062d \u0645\u0648\u062c\u0648\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%D8%AA%DB%8C%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D9%82%D8%AF%D8%B1%D8%AA%D9%85%D9%86%D8%AF_%DA%A9%D9%86%DB%8C%D8%AF-2\"><\/span>6. \u062a\u06cc\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062e\u0648\u062f \u0631\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0686\u0646\u062f \u0628\u0627\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u067e\u0633\u062a \u0627\u0632 \u06a9\u0644\u0645\u0647 &#8220;\u0631\u0648\u0627\u0628\u0637&#8221; \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u0631\u062f\u061f \u0631\u0627\u0633\u062a\u0634 \u0631\u0627 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f\u060c \u062d\u0633\u0627\u0628\u0645\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0647 \u0627\u06cc\u0645. \u0627\u0645\u0627 \u062f\u0644\u06cc\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0645\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0627\u06cc\u0646 \u0646\u0642\u0637\u0647 \u0631\u0627 \u0686\u06a9\u0634 \u0645\u06cc \u06a9\u0646\u06cc\u0645. \u0631\u0648\u0627\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u067e\u0627\u06cc\u0647 \u0648 \u0627\u0633\u0627\u0633 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06cc\u06a9 \u0631\u0627\u0628\u0637\u0647 \u062a\u06cc\u0631\u0647 \u0645\u06cc \u0634\u0648\u062f\u060c \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u067e\u0646\u062c\u0631\u0647 \u0628\u06cc\u0631\u0648\u0646 \u0628\u0631\u0648\u062f.<\/p>\n<p>\u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u062d\u0627\u0641\u0638\u0627\u0646 \u0627\u06cc\u0646 \u0631\u0648\u0627\u0628\u0637 \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0641\u0639\u0627\u0644\u0627\u0646\u0647 \u0628\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u062f\u0631\u06af\u06cc\u0631 \u0634\u0648\u0646\u062f &#8211; \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0635\u062f\u0627\u06cc \u0627\u0646\u062a\u0642\u0627\u062f\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u062d\u0641\u0638 \u0645\u06cc \u06a9\u0646\u0646\u062f &#8211; \u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u0634\u0641\u0627\u0641\u06cc\u062a <a href=\"https:\/\/blog.hootsuite.com\/social-media-guidelines\/\" rel=\"nofollow noopener\" target=\"_blank\">\u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0633\u0628\u06a9 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc.<\/p>\n<p>\u0647\u0646\u06af\u0627\u0645 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u062d\u062c\u0645 \u06a9\u0627\u0631\u06cc \u062a\u06cc\u0645 \u062e\u0648\u062f\u060c \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644 \u0648 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0632\u0645\u0627\u0646 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f: 53 \u062f\u0631\u0635\u062f \u0627\u0632 \u0645\u0631\u062f\u0645 \u0645\u06cc \u06af\u0648\u06cc\u0646\u062f \u06a9\u0647 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0648 \u0646\u0638\u0631\u0627\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0645\u0648\u0642\u0639 \u062c\u0630\u0627\u0628 \u062a\u0631\u06cc\u0646 \u062c\u0646\u0628\u0647 \u062d\u0636\u0648\u0631 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Inbox \u0628\u0647 \u062a\u06cc\u0645 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0632 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a\u06cc \u0645\u0637\u0644\u0639 \u0628\u0627\u0634\u062f \u062a\u0627 \u0647\u06cc\u0686\u200c\u06a9\u0633 \u0627\u062d\u0633\u0627\u0633 \u0646\u06a9\u0646\u062f \u06a9\u0647 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<div class=\"not-prose content-upgrade _bonusVariantContentUpgrade style-default  has-image \" style=\"background-color: #0480da;color: #FFFFFF;\">\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"938\" height=\"939\" decoding=\"async\" class=\"image\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png\" alt=\"\" title=\"\"><img loading=\"lazy\" width=\"938\" height=\"939\" decoding=\"async\" class=\"image\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png\" alt=\"\" title=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u0634\u0645\u0627\u0631\u0647 1 \u0627\u0628\u0632\u0627\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\"><strong>\u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0645\u0646\u062a\u0634\u0631 \u06a9\u0646\u06cc\u062f. \u062f\u0631\u06af\u06cc\u0631 \u0634\u062f\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0646\u062f\u0647 \u0634\u0648\u06cc\u062f.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Free 30-Day Trial\" target=\"_blank\" rel=\"noopener nofollow\">\u0622\u0632\u0645\u0627\u06cc\u0634\u06cc 30 \u0631\u0648\u0632\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%D8%A7%D8%B1%D8%A7%D8%A6%D9%87_%D8%AE%D8%AF%D9%85%D8%A7%D8%AA_%D8%A7%D8%B3%D8%AA%D8%AB%D9%86%D8%A7%DB%8C%DB%8C_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86-2\"><\/span>7. \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u06cc\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0646\u0642\u0637\u0647 \u0642\u0628\u0644\u06cc \u062c\u0645\u0639 \u06a9\u0631\u062f\u060c \u0627\u0645\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0645\u0637\u0631\u062d \u06a9\u0646\u06cc\u0645. \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u06cc\u06a9 \u0631\u0648\u0634 \u062a\u0645\u0627\u0633 \u0627\u0648\u0644\u06cc\u0647 \u0628\u0631\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u0631\u0627\u0642\u0628\u062a \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0622\u0645\u0627\u062f\u0647 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc\u06cc \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0645\u062a\u062d\u062f \u06a9\u0631\u062f\u0646 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627\u0647 \u0645\u0647\u0645\u06cc \u0628\u0631\u0627\u06cc \u0631\u0627\u0636\u06cc \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u067e\u0631\u0648\u0631\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a. <a href=\"https:\/\/blog.hootsuite.com\/hootsuite-salesforce-integration\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0627\u062f\u063a\u0627\u0645 \u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0628\u0627 Salesforce \u0628\u0647 \u0647\u0631 \u062f\u0648 \u062a\u06cc\u0645 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u062f\u0633\u062a\u0631\u0633\u06cc \u0644\u0627\u0632\u0645 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f \u0648 \u0628\u0647\u062a\u0631\u06cc\u0646 (\u0648 \u0633\u0631\u06cc\u0639 \u062a\u0631\u06cc\u0646) \u0645\u0631\u0627\u0642\u0628\u062a \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%AD%D9%88%D9%87_%D8%A7%D9%86%D8%AF%D8%A7%D8%B2%D9%87_%DA%AF%DB%8C%D8%B1%DB%8C_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D8%B1%D9%86%D8%AF-2\"><\/span><span id=\"How_to_measure_brand_loyalty\">\u0646\u062d\u0648\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0631\u0646\u062f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u06cc\u0686 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f\u060c \u0627\u0645\u0627 \u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u06cc\u06a9 <a href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0628\u0627 \u0686\u0646\u062f \u0645\u0639\u06cc\u0627\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 \u062d\u0633 \u0642\u0648\u06cc \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0647 \u0627\u06cc\u062f \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%B1%D8%AE_%D9%85%D8%B4%D8%A7%D8%B1%DA%A9%D8%AA-2\"><\/span>\u0646\u0631\u062e \u0645\u0634\u0627\u0631\u06a9\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u06cc\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647 \u0646\u0648\u0639\u06cc \u062f\u0631\u06af\u06cc\u0631 \u0645\u06cc \u0634\u0648\u0646\u062f (\u0644\u0627\u06cc\u06a9\u060c \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc\u060c \u0646\u0638\u0631\u0627\u062a \u0648 \u063a\u06cc\u0631\u0647) \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u062f\u0633\u062a\u0631\u0633\u06cc \u06cc\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u062e\u0627\u0637\u0628 \u0634\u0645\u0627.<\/p>\n<p>\u0627\u0644\u0641 <a href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0628\u0627\u0644\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f &#8211; \u06af\u0627\u0645\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0631\u0627\u0647 \u0627\u06cc\u062c\u0627\u062f \u0622\u0646 &#8220;\u062f\u0648\u0633\u062a\u06cc&#8221; \u0628\u06cc\u0646 \u0628\u0631\u0646\u062f \u0648 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u06a9\u0647 \u0628\u0647 \u0627\u0634\u062a\u06cc\u0627\u0642 \u0648\u0627\u0642\u0639\u06cc \u0628\u0631\u0646\u062f \u0645\u0646\u062c\u0631 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%AD%D8%AC%D9%85_%D9%88_%D8%A7%D8%AD%D8%B3%D8%A7%D8%B3_%D9%86%D8%A7%D9%85_%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C_%D8%B0%DA%A9%D8%B1_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA-2\"><\/span>\u062d\u062c\u0645 \u0648 \u0627\u062d\u0633\u0627\u0633 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u0630\u06a9\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0647 \u0635\u0648\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0686\u06cc\u0632\u0647\u0627\u06cc \u062e\u0648\u0628\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0634\u0645\u0627 \u0645\u06cc \u06af\u0648\u06cc\u0646\u062f.<\/p>\n<p>\u0631\u062f\u06cc\u0627\u0628\u06cc \u062d\u062c\u0645 \u0645\u0646\u0634\u0646 \u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc \u06af\u0648\u06cc\u062f \u0686\u0642\u062f\u0631 \u0645\u0631\u062f\u0645 \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u0645\u0627 \u0635\u062d\u0628\u062a \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u0641\u0632\u0648\u062f\u0646 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0628\u0641\u0647\u0645\u06cc\u062f \u0622\u0646 \u0630\u06a9\u0631\u0647\u0627 \u0645\u062b\u0628\u062a \u06cc\u0627 \u0645\u0646\u0641\u06cc \u0647\u0633\u062a\u0646\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0627\u062d\u0633\u0627\u0633 \u0645\u0631\u062f\u0645 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f. \u062d\u062c\u0645 \u0648 \u0646\u0633\u0628\u062a \u0630\u06a9\u0631\u0647\u0627\u06cc \u0645\u062b\u0628\u062a \u0647\u0631 \u062f\u0648 \u0627\u0632 \u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p><a href=\"https:\/\/www.hootsuite.com\/platform\/listening\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 Listening (\u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 Talkwalker) \u0627\u0632 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0631\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u062f\u0631 150 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0648 30 \u06a9\u0627\u0646\u0627\u0644 \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497987\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-310x173.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-768x428.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-1536x855.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-2048x1141.png.webp 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"345\" alt=\"\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0633\u0647\u0645 \u06af\u0648\u0634 \u062f\u0627\u062f\u0646 \u0627\u0632 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0639\u0648\u0627\u0637\u0641 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-310x173.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-768x428.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-1536x855.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-2048x1141.png 2048w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"345\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png\" alt=\"\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0633\u0647\u0645 \u06af\u0648\u0634 \u062f\u0627\u062f\u0646 \u0627\u0632 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0639\u0648\u0627\u0637\u0641 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-620x345.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-310x173.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-768x428.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-1536x855.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-4-2048x1141.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%B3%D9%87%D9%85_%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%DB%8C_%D8%B5%D8%AF%D8%A7-2\"><\/span>\u0633\u0647\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0635\u062f\u0627<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062d\u062c\u0645 \u0648 \u0627\u062d\u0633\u0627\u0633 \u0630\u06a9\u0631\u0647\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0645\u06a9\u0627\u0644\u0645\u0627\u062a \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc \u06a9\u0646\u062f. <a href=\"https:\/\/blog.hootsuite.com\/how-to-increase-share-of-voice\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0633\u0647\u0645 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0635\u062f\u0627 \u0633\u0647\u0645 \u0634\u0645\u0627 \u0627\u0632 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06a9\u0644\u06cc \u0631\u0627 \u062f\u0631 \u0647\u0631 \u0645\u0642\u0637\u0639 \u0632\u0645\u0627\u0646\u06cc \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0645\u0648\u0642\u0639\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0635\u0646\u0639\u062a \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f \u0648 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u062a\u0639\u062f\u0627\u062f \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%85%D8%AA%DB%8C%D8%A7%D8%B2_%D8%AE%D8%A7%D9%84%D8%B5_%D9%BE%D8%B1%D9%88%D9%85%D9%88%D8%AA%D8%B1_NPS-2\"><\/span>\u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0627\u0644\u0635 \u067e\u0631\u0648\u0645\u0648\u062a\u0631 (NPS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/blog.hootsuite.com\/net-promoter-score\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0627\u0644\u0635 \u067e\u0631\u0648\u0645\u0648\u062a\u0631 \u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0639\u062f\u062f\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u06cc\u06a9 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u0633\u0627\u062f\u0647 \u06cc\u06a9 \u0633\u0648\u0627\u0644\u06cc \u0627\u0633\u062a. \u0633\u0648\u0627\u0644\u061f<\/p>\n<p><em>\u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0628\u0631\u0646\u062f (\u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a) \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f\u061f<\/em><\/p>\n<figure class=\"wp-block-image size-full\"><picture decoding=\"async\" class=\"wp-image-497982\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png.webp 500w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5-310x134.png.webp 310w\" sizes=\"(max-width: 500px) 100vw, 500px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"216\" alt=\"\u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062c\u0631\u0628\u0647 \u062e\u0631\u06cc\u062f \u0627\u062e\u06cc\u0631\u060c \u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 Lenscrafters \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f \u0627\u0632 0 \u062a\u0627 10 \u0645\u0642\u06cc\u0627\u0633 \u06a9\u0646\u06cc\u062f.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png 500w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5-310x134.png 310w\" data-lazy-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"216\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png\" alt=\"\u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062c\u0631\u0628\u0647 \u062e\u0631\u06cc\u062f \u0627\u062e\u06cc\u0631\u060c \u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 Lenscrafters \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f \u0627\u0632 0 \u062a\u0627 10 \u0645\u0642\u06cc\u0627\u0633 \u06a9\u0646\u06cc\u062f.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5.png 500w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-5-310x134.png 310w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: \u0627\u06cc\u0645\u06cc\u0644 \u067e\u06cc\u06af\u06cc\u0631\u06cc LensCrafters<\/em><\/p>\n<p>\u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u0627\u0633\u062e \u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0633\u0647 \u062f\u0633\u062a\u0647 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u067e\u0631\u0648\u0645\u0648\u062a\u0631\u0647\u0627 (\u0627\u0645\u062a\u06cc\u0627\u0632 9-10).<\/strong> \u0627\u06cc\u0646\u0647\u0627 \u0645\u0639\u0627\u062f\u0644 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u062a\u0639\u0647\u062f \u0648 \u062f\u0648\u0633\u062a\u062f\u0627\u0631\u0627\u0646 \u0628\u0631\u0646\u062f \u062f\u0631 \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<\/li>\n<li><strong>\u0645\u0646\u0641\u0639\u0644 (\u0627\u0645\u062a\u06cc\u0627\u0632 7-8).<\/strong> \u0627\u06cc\u0646\u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0631\u0627\u0636\u06cc \u06cc\u0627 \u0645\u0639\u0645\u0648\u0644\u06cc \u0628\u0627\u0634\u0646\u062f. \u0622\u0646\u0647\u0627 \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f \u0627\u0645\u0627 \u0647\u0646\u0648\u0632 \u0648\u0627\u0642\u0639\u0627\u064b \u0648\u0641\u0627\u062f\u0627\u0631 \u0646\u06cc\u0633\u062a\u0646\u062f.<\/li>\n<li><strong>\u0645\u062e\u0627\u0644\u0641\u0627\u0646 (\u0627\u0645\u062a\u06cc\u0627\u0632 0 \u062a\u0627 6).<\/strong> \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u062d\u062a\u06cc \u062f\u0631 \u0647\u0631\u0645 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0647\u0645 \u0646\u06cc\u0633\u062a\u0646\u062f. \u0622\u0646\u0647\u0627 \u0627\u0632 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0639\u0646\u0627\u0635\u0631 \u062a\u062c\u0631\u0628\u0647 \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0646\u0627\u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f.<\/li>\n<\/ul>\n<p>\u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 NPS\u060c \u062f\u0631\u0635\u062f \u0645\u062e\u0627\u0644\u0641\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062f\u0631\u0635\u062f \u0645\u0631\u0648\u062c \u06a9\u0645 \u06a9\u0646\u06cc\u062f. \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u0647\u0627 \u0627\u0632 \u0645\u062d\u0627\u0633\u0628\u0647 \u062e\u0627\u0631\u062c \u0645\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B1%D8%B2%D8%B4_%D8%B7%D9%88%D9%84_%D8%B9%D9%85%D8%B1_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C-2\"><\/span><a id=\"post-497936-_ioslnm5pzjo8\"\/>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0644 \u0645\u0628\u0644\u063a\u06cc \u0631\u0627 \u06a9\u0647 \u06cc\u06a9 \u0646\u0641\u0631 \u062f\u0631 \u0637\u0648\u0644 \u0639\u0645\u0631 \u062e\u0648\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u0634\u0645\u0627 \u062e\u0631\u062c \u0645\u06cc \u06a9\u0646\u062f \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u062f\u062a \u0628\u0631 \u062f\u0631\u0622\u0645\u062f \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc \u06af\u0630\u0627\u0631\u062f.<\/p>\n<p>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0642\u06cc\u0645\u062a \u062e\u0631\u06cc\u062f \u0627\u0648\u0644\u06cc\u0647 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f \u0627\u0633\u062a. \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0637\u0648\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0642\u06cc\u0645\u062a \u062e\u0631\u06cc\u062f \u0627\u0648\u0644\u06cc\u0647 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u062f\u0648\u0631\u0647 \u0637\u0648\u0644\u0627\u0646\u06cc \u062a\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%D9%85%D8%AB%D8%A7%D9%84_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%DB%8C_%D8%A8%D9%87_%D8%A8%D8%B1%D9%86%D8%AF_%D9%88_%D8%A2%D9%86%DA%86%D9%87_%D9%85%DB%8C_%D8%AA%D9%88%D8%A7%D9%86%DB%8C%D8%AF_%D8%A7%D8%B2_%D8%A2%D9%86%D9%87%D8%A7_%D8%A8%DB%8C%D8%A7%D9%85%D9%88%D8%B2%DB%8C%D8%AF-2\"><\/span><span id=\"3_brand_loyalty_examples_and_what_you_can_learn_from_them\"><a id=\"post-497936-_mcughwkni0sj\"\/>3 \u0645\u062b\u0627\u0644 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f (\u0648 \u0622\u0646\u0686\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%D9%88%D8%A7%D8%B1%D8%A8%DB%8C_%E2%80%8B%E2%80%8B%D9%BE%D8%A7%D8%B1%DA%A9%D8%B1_%D8%B1%D9%88%D8%B2_%D8%B1%D8%A7_%D9%86%D8%AC%D8%A7%D8%AA_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF-2\"><\/span><a id=\"post-497936-_sl301qsg5dxy\"\/>1. \u0648\u0627\u0631\u0628\u06cc \u200b\u200b\u067e\u0627\u0631\u06a9\u0631 \u0631\u0648\u0632 \u0631\u0627 \u0646\u062c\u0627\u062a \u0645\u06cc \u062f\u0647\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u0646 \u0641\u0642\u0637 \u0645\u06cc \u062e\u0648\u0627\u0647\u0645 \u0628\u06af\u0648\u06cc\u0645 \u0686\u0642\u062f\u0631 \u0639\u0627\u0644\u06cc \u0627\u0633\u062a <a href=\"https:\/\/twitter.com\/WarbyParker?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@WarbyParker<\/a> \u0627\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0622\u0646\u0647\u0627 \u0627\u0632 \u0633\u0631\u062f\u0631\u062f \u0632\u06cc\u0627\u062f\u06cc \u0627\u0632 \u0627\u0646\u062a\u0638\u0627\u0631 \u0628\u0631\u0627\u06cc \u0639\u06cc\u0646\u06a9 \u062c\u062f\u06cc\u062f \u0646\u062c\u0627\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646\u062f \u0632\u06cc\u0631\u0627 \u0644\u0646\u0632\u0647\u0627\u06cc \u0645\u0646 \u0631\u0627 \u0628\u06cc\u0631\u0648\u0646 \u0622\u0648\u0631\u062f\u0646\u062f \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631\u0633\u062a \u062f\u0631 \u06cc\u06a9 \u0645\u062c\u0645\u0648\u0639\u0647 \u062c\u062f\u06cc\u062f \u0627\u0632 \u0641\u0631\u06cc\u0645 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646\u062f \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u0646 \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u062a\u0648\u0627\u0646\u0633\u062a\u0645 \u0639\u06cc\u0646\u06a9 \u0628\u0632\u0646\u0645.<\/p>\n<p>\u2014 EvilMuffins (@Se7enEvilMuffin) <a href=\"https:\/\/twitter.com\/Se7enEvilMuffin\/status\/1839846683137495238?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">28 \u0633\u067e\u062a\u0627\u0645\u0628\u0631 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f<\/strong><\/p>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 Warby Parker \u062f\u0631 \u06cc\u06a9 \u0645\u0648\u0642\u0639\u06cc\u062a \u0686\u0627\u0644\u0634 \u0628\u0631\u0627\u0646\u06af\u06cc\u0632 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u062a\u0631 \u0627\u0632 \u062d\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f \u0648 \u0627\u06cc\u0646 \u062a\u062c\u0631\u0628\u0647 \u0631\u0627 \u062f\u0631 X \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a.<\/p>\n<p><strong>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u0647\u0631 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0641\u0631\u0635\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0627\u0633\u062a\u060c \u0645\u0647\u0645 \u0646\u06cc\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u0686\u0647 \u0627\u062d\u0633\u0627\u0633\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0628\u0631\u0646\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f\u060c \u0627\u06af\u0631 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u0633\u062a\u0627\u0646 \u0628\u0627 \u06cc\u06a9 \u0639\u06cc\u0646\u06a9 \u0634\u06a9\u0633\u062a\u0647 \u0648\u0627\u0631\u0628\u06cc \u200b\u200b\u067e\u0627\u0631\u06a9\u0631 \u0634\u0631\u0648\u0639 \u0634\u062f \u0648 \u0628\u0627 \u0641\u0631\u06cc\u0627\u062f \u0628\u0631\u0646\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u0634\u062d\u0627\u0644 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0631\u0633\u06cc\u062f.<\/li>\n<li>\u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0622\u0641\u0644\u0627\u06cc\u0646 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0646\u062c\u0631 \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%D8%A7%D8%B3%D8%AA%D8%A7%D8%B1%D8%A8%D8%A7%DA%A9%D8%B3_%DB%8C%DA%A9_%D8%A2%DB%8C%D8%AA%D9%85_%D9%85%D9%88%D8%B1%D8%AF_%D8%B9%D9%84%D8%A7%D9%82%D9%87_%D8%B7%D8%B1%D9%81%D8%AF%D8%A7%D8%B1%D8%A7%D9%86_%D9%81%D8%B5%D9%84%DB%8C_%D8%B1%D8%A7_%D8%AF%D8%A7%D8%A6%D9%85%DB%8C_%D9%85%DB%8C_%DA%A9%D9%86%D8%AF-2\"><\/span>2. \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u06cc\u06a9 \u0622\u06cc\u062a\u0645 \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0641\u0635\u0644\u06cc \u0631\u0627 \u062f\u0627\u0626\u0645\u06cc \u0645\u06cc \u06a9\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-497977\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-310x277.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-768x686.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6.png.webp 807w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"554\" alt=\"\u0627\u0639\u0644\u0627\u0645\u06cc\u0647 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0631\u0633\u0645\u06cc \u062a\u0648\u0633\u0637 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633\u060c \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0633\u06cc\u0628 \u067e\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-310x277.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-768x686.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6.png 807w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"554\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png\" alt=\"\u0627\u0639\u0644\u0627\u0645\u06cc\u0647 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0631\u0633\u0645\u06cc \u062a\u0648\u0633\u0637 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633\u060c \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0633\u06cc\u0628 \u067e\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-620x554.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-310x277.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6-768x686.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty-6.png 807w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" title=\"\">\n<\/picture>\n<\/figure>\n<p><em>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/www.instagram.com\/p\/DBgf7B6Ndnh\/\" rel=\"nofollow noopener\" target=\"_blank\">@Starbucks<\/em><\/p>\n<p><strong>\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f<\/strong><\/p>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u0633\u0627\u0644 \u06af\u0630\u0634\u062a\u0647 \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0633\u06cc\u0628 \u067e\u062e\u062a\u0647 \u0634\u062f\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u06a9\u0627\u0644\u0627\u06cc \u0641\u0635\u0644\u06cc \u067e\u0627\u06cc\u06cc\u0632\u06cc \u0645\u0639\u0631\u0641\u06cc \u06a9\u0631\u062f\u060c \u0628\u0647 \u0633\u0631\u0639\u062a \u0645\u0648\u0631\u062f \u0639\u0644\u0627\u0642\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a \u0648 \u0627\u063a\u0644\u0628 \u0642\u0628\u0644 \u0627\u0632 \u0638\u0647\u0631 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0645\u06cc \u0631\u0633\u06cc\u062f.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-reddit wp-block-embed-reddit\"\/>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u06a9\u0631\u0648\u0633\u0627\u0646\u062a \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u06a9\u0627\u0644\u0627\u06cc \u0641\u0635\u0644\u06cc \u062f\u0631 \u067e\u0627\u06cc\u06cc\u0632 \u0627\u0645\u0633\u0627\u0644 \u0628\u0627\u0632\u06af\u0634\u062a\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u0631\u0627 \u0628\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0627\u0626\u0645\u06cc \u0634\u062f\u0646 \u0622\u0646 \u0628\u0645\u0628\u0627\u0631\u0627\u0646 \u06a9\u0631\u062f\u0646\u062f. \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633 \u06af\u0648\u0634 \u062f\u0627\u062f. \u0627\u0639\u0644\u0627\u0645 \u062a\u063a\u06cc\u06cc\u0631 \u0622\u0646\u200c\u0647\u0627 \u062a\u0646\u0647\u0627 \u062f\u0631 \u062f\u0648 \u0631\u0648\u0632 \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 25000 \u0644\u0627\u06cc\u06a9 \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0633\u06cc\u0644 \u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u0634\u062d\u0627\u0644 &#8211; \u0648 \u0648\u0641\u0627\u062f\u0627\u0631 &#8211; \u06a9\u0647 \u0622\u0645\u0627\u062f\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u06a9\u0631\u0631 \u0627\u06cc\u0646 \u06a9\u0627\u0644\u0627 \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f.<\/p>\n<p><strong>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc: <\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0646\u0628\u0639 \u0627\u0635\u0644\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u060c \u062d\u062a\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0622\u062c\u0631 \u0648 \u0645\u0644\u0627\u062a \u0628\u0627\u0634\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0639\u062f\u0648\u062f \u0645\u06a9\u0627\u0646 \u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u0622\u0646\u0686\u0647 \u0631\u0627 \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u067e\u0631\u0633\u0646\u062f.<\/li>\n<li>\u062f\u0631 \u0627\u06cc\u0646 \u06cc\u0627\u062f\u062f\u0627\u0634\u062a: \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0622\u0646\u0686\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u062f\u0647\u06cc\u062f. \u0627\u0644\u0628\u062a\u0647 \u06a9\u0645\u0628\u0648\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0642\u0627\u0636\u0627 \u0628\u0627\u0634\u062f. \u0627\u0645\u0627 \u0646\u0647 \u0628\u0647 \u0642\u06cc\u0645\u062a \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc. \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u0627\u0648\u0645 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644\u060c \u062e\u062f\u0645\u0627\u062a \u06cc\u0627 \u0648\u06cc\u0698\u06af\u06cc \u062e\u0627\u0635\u060c \u0641\u0631\u0635\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0627 \u067e\u0627\u0633\u062e \u062f\u0627\u062f\u0646 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0634\u0645\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_GoPro_%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C%D8%A7%D9%86_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1_%D8%AE%D9%88%D8%AF_%D9%BE%D8%A7%D8%AF%D8%A7%D8%B4_%D9%85%DB%8C_%D8%AF%D9%87%D8%AF-2\"><\/span><a id=\"post-497936-_ml61h4kzmyww\"\/>3. GoPro \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u062e\u0648\u062f \u067e\u0627\u062f\u0627\u0634 \u0645\u06cc \u062f\u0647\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DBlpgdwuR0J\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f <\/strong><\/p>\n<p>GoPro \u062a\u0639\u062f\u0627\u062f\u06cc \u0686\u0627\u0644\u0634 \u062c\u0648\u0627\u06cc\u0632 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0639\u06a9\u0633\u200c\u0647\u0627 \u06cc\u0627 \u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u06cc \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a GoPro \u0631\u0627 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f \u062a\u0627 \u0634\u0627\u0646\u0633 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc GoPro \u06cc\u0627 \u0628\u0631\u0646\u062f\u0647 \u0634\u062f\u0646 \u062c\u0648\u0627\u06cc\u0632 \u0646\u0642\u062f\u06cc \u06cc\u0627 GoPro \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627\u060c GoPro \u0627\u06cc\u0646 \u0641\u0631\u0635\u062a \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f \u062a\u0627 \u06cc\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0628\u0627\u06cc UGC \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u062f \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0645\u062d\u0635\u0648\u0644 \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f. \u0645\u0634\u062a\u0631\u06cc\/\u0639\u06a9\u0627\u0633 \u062e\u0648\u0634\u062d\u0627\u0644 \u0628\u0648\u062f (&#8220;\u0648\u0648\u0648\u0648 \u0627\u0632 \u0647\u0645\u0647 \u0645\u0645\u0646\u0648\u0646\u0645 \ud83d\ude0d\ud83d\ude4c&#8221;) \u0648 \u0639\u06a9\u0633 \u062f\u0631 \u06a9\u0645\u062a\u0631 \u0627\u0632 24 \u0633\u0627\u0639\u062a \u0628\u06cc\u0634 \u0627\u0632 15000 \u0644\u0627\u06cc\u06a9 \u06af\u0631\u0641\u062a.<\/p>\n<p><strong>\u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u067e\u0627\u062f\u0627\u0634 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u060c \u062a\u0639\u0647\u062f \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0628\u0631\u0646\u062f \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f. \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0637\u0648\u0631 \u0639\u0645\u0648\u0645\u06cc \u0628\u0647 \u0633\u0627\u06cc\u0631 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0627\u0632 \u062c\u0627\u0645\u0639\u0647 \u0627\u06cc \u06a9\u0647 \u0627\u0632 \u0634\u0645\u0627 \u062d\u0645\u0627\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f \u062d\u0645\u0627\u06cc\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>UGC \u0631\u0627\u0647\u06cc \u0627\u0631\u0632\u0627\u0646 \u0628\u0631\u0627\u06cc \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0641\u06cc\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0634\u0645\u0627 \u062f\u0631 \u062d\u06cc\u0646 \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u062a\u0639\u0627\u0645\u0644 \u062f\u0631 \u062c\u0627\u0645\u0639\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p><strong>\u0646\u0627\u0628 \u0641\u0627\u0644\u0648\u0648\u0631 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u0645\u06a9\u0627\u0644\u0645\u0627\u062a \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0631\u0627 \u0622\u0633\u0627\u0646 \u0645\u06cc \u06a9\u0646\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0628\u06cc\u0646\u0634 \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0648 \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632 \u0622\u0646 \u0631\u0627 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0627\u0645\u062a\u062d\u0627\u0646 \u06a9\u0646\u06cc\u062f.<\/strong><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summarize this content to 300 words in Persian Lang \u062e\u0648\u0631\u0627\u06a9\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0632 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062e\u0627\u0635 \u0631\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062d\u062a\u06cc \u062f\u0631 \u0635\u0648\u0631\u062a \u0648\u062c\u0648\u062f \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646. \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062c\u0630\u0628 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f &hellip;<\/p>\n","protected":false},"author":2,"featured_media":82952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/11\/brand-loyalty.png","fifu_image_alt":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-82951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"_links":{"self":[{"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/posts\/82951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/comments?post=82951"}],"version-history":[{"count":0,"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/posts\/82951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/media\/82952"}],"wp:attachment":[{"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/media?parent=82951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/categories?post=82951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabfollower.com\/blog\/wp-json\/wp\/v2\/tags?post=82951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}